Regulars / Branding and design | 49Option 2This label uses an accent of silver with the CMYK printing on a coated label stock. To add a sense of luxe, this prototype uses a sculptured embossing, which also creates tactility and a multi-sensory consumer experience. When considering the label on the actual bottle on a retail shelf, that small amount of silver can be very impactful in capturing a shopper’s attention in just a few seconds. As for the sustainability goals, using just this very small amount of foil makes the label much more recyclable.Prototyping: Cog, LLC; Photography: Guy WelchOption 3This label is printed CMYK on a coated adhesive label and creates an authentic mosaic of the iconic Wildfare fower by embossing and foil-stamping the ‘grout’ – the space in between the petals of the fower. This prototype is the truest embodiment of the brand vision, paying homage to the ever-present mosaics throughout Mediterranean culture and architecture. Again this option is much more environmentally-friendly than the phase one labelsPrototyping: Cog, LLC; Photography: Guy WelchOption 4This label creates luxury and a premium quality without using metallic enhancements. Instead, the label uses a sculptured emboss on the petals of the mosaic fower and on the logotype to create a haptic experience. While certainly tactile and memorable, this prototype has no ‘bling’. So while it is high in recyclability, it has a less luxe feel than the others.Prototyping: Cog, LLC; Photography: Guy WelchOption 5Sometimes prototyping is about testing the minimum: how luxe can we make the label without any enhancements or embellishments? Prototyping on this textured, uncoated adhesive label is a sophisticated and elegant solution that could be viable with a very limited budget. While this option is fully recyclable, we must consider if it is premium enough for the brand vision.Prototyping: Cog, LLC; Photography: Guy WelchJan - Mar 2022