Pantec | 893D effects for shrink sleevesNew technology from Pantec enables 3D images to be printed on shrink sleeves, writes the company’s application engineer Berat Abazihe demand for shrink sleeves packaging is continuously growing. Brand owners are looking for new embellishments for this kind of packaging to attract customers’ attention. It Tis well known, and studies have proven, that haptic effects are the best embellishment option to gain attention. Unfortunately, haptic effects can hardly be achieved on shrink sleeves. Embellishing shrink sleeves with 3D images is an innovative alternative.Shrink sleeves offer 360 degree decoration, which guarantees a high level of attention on the sales shelf. Shoppers are generally attracted to the intense colors on shrink sleeves. Now, embellishing shrink sleeves with 3D single images from hot foils offers another great advantage. The 3D effect of this innovative embellishing Enhancement of shrink sleeves with 3D single images requires a option encourages the customer to take the product in their hands, machine that can place individual images in register. Pantec’s Cheetah N system places 20 images per second on up to six foil streamswhich drastically increases the chance of purchase. In addition, 3D individual images can also be used to counteract product counterfeiting, as copying such images is very diffcult. effect. The creation of the design takes place in close cooperation between brand owner, designer, foil supplier and Pantec.Custom designs In recent years, Pantec GS Systems has been intensively exploring For a perfect appearance, the 3D image must act as an integral the application of single images using the hot foil process. In doing part of the overall design. Therefore, these special effect images are so, Pantec has adapted its established rotary hot foil technology to customizable to the requirements of the brand. For example, logo the special requirements of shrink sleeves applications. In addition elements or key visuals can be perfectly integrated into the design to some adjustments on the equipment, the defnition of the and become the focal point on the packaging through the 3D correct process parameters was crucial. Pantec’s rotary technology enables the application of up to 20 images per second with multiple foil streams and individual positioning of each image. Thus, “The 3D effect of the foils with the individual images are optimally utilized, which is not only cost-effective but also sustainable. This sustainability can this innovative only be achieved with hot foil stamping. For such a project to be completed effciently and successfully, embellishing good coordination between brand owner, designer, the supplier option encourages of the foil with the 3D images and the printer is essential. Pantec offers not only the know-how in process technology but also the the customer to coordination between the different stakeholders. A key aspect of the development of an extraordinary design for shrink sleeves is to take the product defne the limits of feasibility and thus the economic feasibility. The embellishment of shrink sleeves with 3D single images is in their hands, particularly interesting for FMCG products. On the one hand, this innovative fnishing will make the product stand out on the shelf which drastically and on the other hand, the initial costs for the production of the 3D images can be spread over a large quantity. To make it increases economical, several million images should be needed over the lifetime of the product. the chance of The development and manufacturing of the embossing tool is purchase”straightforward for this application. Only a standard tool in the dimension of the image is needed. Pantec also offers its experience in the preparation of the necessary information for the tool manufacturer and can coordinate the entire package – the printer only needs to unpack the hot stamping tool, mount it onto the machine and start the production.The shrink sleeve market is growing internationally and taking an ever larger share of the packaging market. With the embellishment through 3D image effects, it is now possible to make shrink sleeves even more visible on the shelf and attractive for the customer with eye-catching design effects. For in-depth articles about label embellishment, see our Label Academy subscription service at 3D effects are an eye-catching way to enhance packagingwww.labelsandlabeling.com/label-academyJan - Mar 2022