132 | Southwest China“A label printing company is not only the manufacturer and converter of label products, but also a key contact between brand owners Bobst fexo press installed in Megavision Label Source full rotary letterpress in Gaoda Printingand designers”assigning variable codes, post-press has brought many opportunities to the of processes including labeling and product decoration and die-cutting. printing industry,’ he says. ‘A favorable storage environment to achieve a win-win The company runs 3D simulation economic environment and preferential for the converter and its customers.software which allows customers to policies have provided lots of supports for Chongqing Zhiwei is also equipped with preview the effect of their labels on actual entrepreneurs. I thought it was time to start a label traceability management system, products, which not only saves time and my own business and realize some of my tracking each label from incoming raw improves effciency, but also reduces the dreams and ambitions.’ materials through the manufacturing waste of materials and time caused by In the early days, Chongqing Zhiwei process and fnished product warehousing repeated proofng. mainly produced paper cups and similar to customers’ end use. Megavision has set up a specialized label products, serving dairy customers such This combination of services has led laboratory equipped with professional as Guangming, Wuhan Xiangmanlou and to Chongqing Zhiwei being rated as an testing instruments including a multi- Hubei Angel, as well as companies such as ‘Excellent Supplier’ by many customers for functional computerized tensile testing Air China and Pepsi. At its peak, Chongqing consecutive years.machine, color densitometer, colorimeter, Zhiwei once took over the paper cup Today the company serves customers viscosity tester and sunlight resistance business of 14 branches of Pepsi-Cola. in industries as varied as pharmaceutical, tester, providing standardized and The exposure of the ‘Melamine scandal’ in sanitary products, electronics, food and professional tests on the performance and 2008 had a signifcant impact on the whole wines. It has 50 employees and a plant area function of its label products. dairy industry, and Chongqing Zhiwei’s of 4,200sqm producing up to two billion Early on, Megavision invested in ERP business was hit hard. The company quickly labels a year.management software and fully upgraded adjusted its business model and turned Chongqing Zhiwei is now planning to the whole system in 2013. Today the to labels. use its in-line fexo presses to produce company has a standardized management ‘We had previously produced small-scale shrink sleeve labels to diversify its product system from customer order to design/ batches of labels along with our packaging structure and improve ‘adhesion’ with pre-press, production scheduling, printing, products for brand customers. Since customers. In the future, the company will to warehousing and delivery, along with full 2006, most central and western Chinese also focus on environmental protection and process monitoring, fnancial accounting manufacturers started to move from digital printing technology.and HR functions. manual labeling to high-speed automated Megavision has trained a team of machine labeling, opening up a good Gaoda Printingtechnicians to regularly introduce new opportunity for Chongqing Zhiwei,’ Gaoda Printing was founded in 2013 materials, new processes and new Peng explains. and now has 37 employees covering a technologies to provide inspiration for their Subsequently, the company invested production area of 2,700sqm.customers’ R&D and design teams. heavily in narrow web converting Huang Youzhuan, general manager equipment including intermittent of the company, is a second generation Chongqing Zhiwei letterpress, full rotary letterpress and printer. ‘It was mainly infuenced by my Founded in 2003, Chongqing Zhiwei Weigang in-line fexo press, as well as father to enter the label printing industry, mainly produces PS and shrink sleeve pre-press, CTP, fnishing equipment but at that time, everyone in my family labels for the pharma, electronics, food and fully automatic quality inspection opposed me about this decision and and wine industries. systems. ‘This combination of different thought printing was too tough. However, Peng Donglin, the general manager, equipment, each with their advantages I was very optimistic about the potential graduated from Shanghai Publishing and and weaknesses, allows us to select the of this industry. Labels are used everywhere Printing College and used to work in the appropriate printing technology according in peoples’ daily lives, and the future Third Chongqing Printing Factory, the to the requirements of the job, based on development space of this market will so-called ‘Printing King of Southwest China’. customer requirements, materials, quantity be infnite.’After three years, he was moved to the and delivery time,’ adds Peng. Without funds, contacts or customers, Huaxi Packaging Group, and was appointed For many years, Chongqing Zhiwei has Huang invested in the company’s successively general manager of the design adhered to a model of in-depth cooperation frst printing equipment – a Weigang and platemaking division and the paper with customers. At present, 70-80 percent intermittent offset press – with a loan.container division. of orders come from existing customers. The ‘We didn’t have our own orders at the In 2003, Peng Donglin fnished working company is involved at the development beginning and could only process orders there after 16 years and started his own stage of brand owners’ new packaging from other label companies. Such OEM business. ‘The growing national economy designs, helping them consider the impact orders once accounted for about 90 percent labelsandlabeling.com