144 | Regulars / Label trendsLabel trendsThe latest Finat Radar report breaks down label purchasing volume growth projections and the impact of the pandemic on sourcing and supply availabilityWill brand owners be buying more labels – projections volumes for 20223%Participants’ label volume purchasing projections for 2022 for all formats:8%15%9% Volumes will increase by more than 20% Volumes will increase between 16-20%6% Volumes will increase between 7-15% Volumes will increase between 4-6%18% Volumes will increase between 1-3%15% Volumes will stay the same Volumes will decrease between 1-3%26% Volumes will decrease 4-6%What do brands consider the most important drivers related to sourcing digital labels?1. 2. 3. 4. 5. 6.The ability to Turnaround Ability to Inventory Late-stage Personalization print small runs time print variable reduction customization (least important)(most important) logistical dataPandemic’s impact on companies’ label sourcing volumes3%18%Did companies purchase higher or lower volumes of labels in 18%2021 than forecast? Purchased much higher volumes of labels than projected Purchased slightly higher volumes of labels than projected Purchased the same volumes of labels as projected Purchased slightly lower volumes of labels than projected 21%39% Purchased much lower volumes of labels than projectedCharting projected label procurement growth: all labels vs digital labels only2020 Survey 2021 Survey(projected procurement for 2021) (projected procurement for 2022)All Labels Projected 3.3% growth Are projecting 5.4% growthDigital Labels Projected 3.6% growth Are projecting 6.4% growthSource: Finat Radar Report 16 – 2nd semester 2021, report and analysis of the European narrow web marketlabelsandlabeling.com