atma.io | 81atma.io gets sustainability upgradeA year after its launch, atma.io manages 22 billion items. From Spring 2022, it will enable customers to calculate their carbon footprint and pinpoint opportunities to eliminate waste. Piotr Wnuk reportshen Avery Dennison Smartrac launched atma.io one year ago, the vision was to connect the physical and digital worlds by giving each item managed by the platform Wa unique digital ID, providing end-to-end transparency across the supply chain. More than 22 billion items are currently managed by atma.io across the apparel, retail, food and healthcare segments. Six of the top 20 apparel brands globally by revenue and four of the top 10 quick-service restaurants use it daily, drawing multiple and potentially unlimited benefts. ‘Every second, 300 new items are added to atma.io and join the billions it already manages. This is helping to drive savings and sustainability through traceability,’ says Max Winograd, vice president of connected products at Avery Dennison Smartrac and co-founder of the platform. Having clear visibility through the supply chain has become even more critical during the pandemic, which has disrupted many organizations’ operations. Covid-19 disrupted the manufacture of vital components, shipping routes and port capacity and added infationary pressure and supply shortages. The problem was further compounded in the UK by Brexit, which led to severe labor shortages in sectors including manufacturing and logistics. The new Spring 2022 atma.io release focuses Identifying where items are at any point in time, and when they are on sustainability and waste eliminationlikely to arrive, can help organizations respond to challenges and implement strategies to help avert any crises. “Every second, 300 new items Extending transparency to sustainabilityare added to atma.io and join the Traceability offers an unmatched ability to demonstrate to consumers, shareholders and investors where products, and billions it already manages”their individual components, have come from, enabling them to comply with tight regulations and an increasingly ethically and environmentally conscious public. Avery Dennison partners with Wiliot The UN Global Compact Leaders’ Summit showed that half of companies globally say that supply chain sustainability and Avery Dennison and Wiliot have partnered to scale the IoT to transparency have grown in importance since the pandemic. This, the next level. Avery Dennison will leverage its R&D capabilities in turn, means that many organizations are increasingly looking and scale to design and manufacture second-generation to ensure that items are produced and sourced responsibly, Wiliot tags, stamp-sized computers powered by Bluetooth drawing on a supply chain that is committed to operating in an that attach to any product or packaging to embed it with environmentally sustainable and morally responsible fashion. intelligence and connectivity to create more agile, proftable According to Winograd, to take targeted action, we must be able and sustainable supply chains. In addition, Avery Dennison to measure and monitor it. ‘We’re seeing a tremendous amount of will integrate Wiliot sensing services (SaaS) with its atma.io activity around trying to measure what’s actually happening today, connected product cloud, enabling tag sensing information to and then monitor it and take action to reduce carbon emissions in be added to the end-to-end item-level data of a connected the future,’ he says.product. Both companies share a vision for the future of the The Higg traceability program was another great opportunity to IoT, where almost everything is connected to the internet, with further Winograd’s ambitions. The program includes a suite of tools an ambition to help eliminate waste and provide unparalleled for the standardized measurement of value chain sustainability transparency and consumer connection. coordinated by Higg with Avery Dennison, FibreTrace and TrusTrace.‘Wiliot’s passive Bluetooth technology offers the ability ‘We’re thrilled to partner with these organizations, all of whom to work with existing infrastructure and provides another are committed to advancing transparency and sustainability, and accelerator to the growth of IoT. Combined with sensing each of whom brings unique capabilities needed by the industry,’ capabilities and security features as standard, this expands comments Jason Kibbey, CEO of technology platform Higg, which our portfolio and opens up many new use cases for our enables consumer goods companies to measure, manage and share customers and partners,’ said Francisco Melo, VP and GM, the social and environmental impacts of their value chain.Avery Dennison Smartrac.FibreTrace is a transparency technology business combining Apr - Jun 2022