82 | 82 | xx atma.iophysical and digital traceability with the power of authentication, aiming to empower the global textile industry to reduce its impact on the environment.TrusTrace offers a platform for supply chain transparency and traceability within fashion and retail and has quickly become the foundation for some of the most ambitious sustainability programs globally, including a global sportswear brand. The Higg program aims to put into motion global brands’ efforts to track the hidden impact within their manufacturing processes, ensure fber integrity and understand, communicate and accelerate product sustainability. It is designed to give consumer brands the ability to identify and share the supply chain provenance The platform ships with modules which help achieve business objectives like of billions of items with their upstream consumer engagement, operational excellence, brand protection and circularityvalue-chain partners and highlight and disclose sustainability information on their sustainability decisions,’ adds Kibbey. consumers and other key stakeholders.’own and other e-commerce platforms to ‘In collaboration with the Higg platform, FibreTrace brings a signifcant advantage the public and other stakeholders. we are helping reimagine supply chains to the program because the technology ‘Higg is laser-focused on aggregating for the greater good by combining is implemented at raw fber source, quality environmental, social and item-level traceability data from atma. tracing and verifying it throughout the governance data to provide a single io and environmental and social impact global supply chain in retail, in addition to source of truth for consumer goods data from Higg,’ says Winograd. ‘This gives collecting primary farm data that is third industries. Partnering with best-in-class brands and retailers a complete view of party verifed, adding a new layer of data traceability innovators is critical in helping their supply chain and an opportunity to and depth.our customers make better-informed provide accurate sustainability insights to ‘Without transparency, we can’t improve labelsandlabeling.com