atma.io | 85The platform unlocks several marketing uses including measuring customer engagement“Our technology can drive more sustainably New featuresconscious and socially responsible decisions New features within the atma.io Spring 2022 release also include:across the global supply chain”Sustainability Facility Assessments and Expiration Callouts elimination. variance, the platform can make alerts to – in partnership with third-party atma.io’s new Real-time Carbon Impact help mitigate those risks.sustainability organizations such as Analytics feature provides brands with ‘The atma.io Spring 2022 release will Higg, atma.io assigns a manufacturing data-driven insights regarding the carbon empower businesses to get meaningful sustainability score for supported footprint of their products, including Scope insights from data that has often been facilities within the supply chain. This 3 emissions and beyond. This powerful in silos, allowing them to make informed bolsters the data already available via tool captures data from every stage of a decisions in real-time that can dramatically the Carbon Impact Analytics feature product’s journey, from raw material to transform their business agility and to provide even greater sustainability consumer, and can help frms as they work accelerate their performance across the insight. Callouts can also be created to comply with forthcoming EU ‘Digital bottom line, people, planet and proft,’ states to help keep track of partner’s Product Passport’ regulations and the Avery Dennison Smartac’s Max Winograd.sustainability assessments’ existing US Food Safety Modernization Act. The platform ships with many modules expiration dates. Third-party manufacturing environmental which help achieve business objectives Global Inventory Trace – tracks impact data, including those provided for like consumer engagement, operational inventory on SKU and purchase order the apparel industry by the Higg Index, excellence, brand protection and circularity. level along the supply chain, revealing also factors into these insights. This data is Crucially, however, Avery Dennison does how inventory items are distributed then used to deliver verifable end-to-end not have all the answers to every unique over the entire supply chain per site visibility of the brand’s emissions at an item circumstance, which is why it is built an type (e.g., factories, warehouses, level across the supply chain. ecosystem around the platform which stores), and creates alerts for items The new atma.io Real-time Waste includes customers, third-party developers that are on-site longer than the Elimination Tool analyzes and alerts on and partners so they build their own expected dwell-time, adding to anomalies and ineffciencies across the modules within atma.io via a new ‘app store’.the waste elimination features supply chain. This includes information This openness unlocks every connected outlined above.about the overdue movement of products product use case imaginable, and Anomaly detection – generates at a pallet level or even isolated individual developers and partners now can build on alerts regarding suspicious activities items within a warehouse that are close to top of atma.io’s end-to-end platform and happening within the inventory. This perishing or otherwise lost. unlock new channels for growth. can include possible counterfeit items The precise item-level data will provide atma.io will also continue to add new in the supply chain or items that have customers with valuable new insights features and unlock even more value by traversed along the supply chain in vital to their environmental, social and connecting products to the platform.unexpected ways.governance commitments. Purchase Order Tracking – helps For example, by identifying items such as organizations automate purchase order food or pharmaceutical products that have management and ensure proof of For further information, been held longer in a distribution center, provenance for associated inventory.go to: www.atma.ioare nearing expiry, or have a temperature Apr - Jun 2022