98 | Label King“We wanted what was best for us, what worked best with our job mix, independent of what others have said because everyone’s business is different”that had, so far, ticked all the boxes,’ says Parker. ‘We brought them fles of our own and asked them to recreate them, on the spot, to see how easy it was to plug it and spit things out.’According to Parker, Domino was the last stop on the trip, but the decision of Label King operates three shifts, producing labels for large and small brands which press was going to be Label King’s frst was made just a bit easier after the demonstration.‘They just made it seem really easy,’ recalls Parker. ‘They didn’t ask about materials or anything, they just seemed very confdent in the work they were doing. The colors were vibrant, the speed was what we were looking for, and the support and relationships that were crucial to us were there.’Now, sitting at Label King’s San Diego facility, is the Domino N610i that impressed Parker and the rest of the team, which the company is now using to drive towards one of its 2022 goals: effciency. Focus on effciencyOne of the long-standing trends across the label industry is short runs. And when comparing digital and fexo printing, this is where digital shines. For Label King, as some of its current clients begin shifting to shorter runs and as the company itself begins to start breaking The Label King team today. The company was founded in June 2002 by Robert Parker with one press and one production assistant into new markets, installing a digital press fnally made sense.‘Our goal as a company, for the year ‘I understand that we’re in the business want to be able to maximize the manpower 2022, is to be more effcient in all aspects of manufacturing and are making physical that we do have and eliminate as much of our business and the digital press is one products, but automation and online of that clerical work so people can do the of the main drivers of that goal,’ says Parker. ordering is such a commodity that everyone parts of their job they actually do like.’‘Throughput is already starting to increase is so used to that it was honestly crazy that Though the ultimate goal to become a as we’re shifting multiple copy jobs that we it hasn’t existed in the space for so long,’ fully digital company has not come into ran on fexo and putting them on digital.’ says Fiske. fruition just yet, it is closer than ever, Parker comments that this effciency is Fiske comments that along with the according to Parker.already allowing Label King to produce its integration of the digital press, with ‘Turi has made us feel like more of a customers products much quicker and has smaller runs and copy changes, having a modern company,’ says Parker. ‘We’re on also helped to eliminate waste. system that shrinks much of the upfront the precipice of something big, and once Along with Parker, Fiske has been driving administrative work made sense. we’re fully integrated, we’ll be the modern the company’s push into the digital space, ‘One of my own personal goals is to company we’re aiming to be.’revamping the Label King website, and reduce the amount of 8.5x11 pieces of beginning to assist with the integration of paper we have lying around,’ says Fiske. Siteline from Label Traxx and Cloudfow ‘We have a few small processes that can be For more information, go to from Hybrid Software to enhance its smoothed out to make people’s lives a bit www.labelkingcorp.comfront-end systems and proofng process. easier, because we’re a small team, so we labelsandlabeling.com