108 | Pulse Roll Label ProductsLabels produced by Berkshire Labels using PureTone inkspouches for markets as diverse as food “The days of us mixing and matching were and beverage, nutraceutical, vitamin supplements, toiletries, healthcare, behind us when we put this system in”cosmetics, security and horticultural. Six years ago, Berkshire invested in its frst full servo-driven fexo press, a 17in Delta E tolerance of 2 or below. Pulse also Berkshire Label’s fexo investment has Mark Andy Performance series machine. promised that by scanning a spot color, not only been in a new press, but a fully ‘We had spent a lot of time on digital previous color or customer swatch, the ‘digitized’ fexo ecosystem. investment. And it was now time to system would provide the color spectrum ‘We couldn’t spend all this money on take our digital experience, know-how and matching ink formulation. a fexo press for it to be stood waiting for and mindset and apply it into fexo,’ ‘The days of us mixing and matching components, ancillaries and inks to be ready says Paul Roscoe, managing director of were behind us when we put this system and available. So for us it was a question of Berkshire Labels. in,’ Roscoe notes. keeping the press moving. We don’t want ‘We have lots of customers that we look Berkshire could now promise customers to be mixing and matching on press. We after that start off in with sample runs and with confdence that jobs produced in also don’t want to be mixing and matching short runs and then they build into a nice either fexo or digital would achieve Delta E many times and making lots of variants. sized business. Some of them remain on tolerance of 2 or below, although in practice Puretone just gave us the Pantone color digital, but we want to be able switch them most jobs the company produces are below that we hit the frst time,’ says Roscoe. to fexo for the longer runs. So we don’t Delta E of 1. Pulse installed the system and trained mind whether we do 1,000 or a million Berkshire invested in a standard medium Berkshire’s pre-press team and supported labels, the customers gets the same good volume anilox inventory, profled the the converter in the frst few weeks to experience from Berkshire and doesn’t have presses and set up the PureTone ink system ensure everything was done correctly. ‘And to care how it is produced.’ across its three 17-inch wide Mark Andy it’s been successful sailing since. It is quite a The Mark Andy fexo press was installed servo presses. simple system to understand. They give you along with a GMG color management ‘We love customers coming down. We a guaranteed set of ink and formulas, and system to generate certifed proofs for love to show them what we do. But at you make the ink and it matches. As long customer artwork. Berkshire took Pulse’s the same time, we question why they’re as you don’t change anything, it always four-color ink system and made sure it coming. They’re coming to make sure we hit matches,’ Roscoe says. hit the ICC profle to match the proof. the color,’ Roscoe says. With the new system and presses in Digital Pantone and IQC (Incoming Quality Along with PureTone, Berkshire added place, Roscoe estimates the company has Control) systems were also implemented. GMG proofng and the X-Rite IFS software saved 2-3 hours a day previously spent And then it came down to spot colors. which works with the PureTone library. mixing inks in the six years since switching Up to that point, the converter would mix ‘It has worked very well and we have to PureTone. Pantone colors then adjust them to reach saved lots of time. We have taken questions the target color. Roscoe wanted to save and opinions out – it either hits the color For more information about time on the process and standardize it. or it doesn’t. And then it’s just a question the companies covered in this Pulse introduced PureTone to Berkshire of maintaining the system, putting the article, go to www.pulserl.com, and demonstrated how the inks hit the controls in place and ensuring repeatability,’ refexlabels.co.uk, berkshirelabels.co.uk, Pantone colors frst time and achieve Roscoe explains. www.hamilton-labels.co.uklabelsandlabeling.com