Yuto | 89Yuto expands labels business with digital investmentThe Yuto Group offers its Fortune 500 customers a one-stop packaging shop, and the label division has now made its frst UV inkjet investment. Yolanda Wang reportsstablished in 2002, Yuto Group is a leading provider of high-end Ebrand packaging in China. It is headquartered in Shenzhen and was listed on the Shenzhen Stock Exchange in 2016.Yuto serves mainly Fortune 500 customers and high-end brands, specializing in consumer electronics, cosmetics, food, health and tobacco and other industries where it provides a full range of packaging products and services. These include printed boxes, gift boxes, brochures, stickers, cartons and intelligent packaging.The company has won frst place in the awards for the top 100 Chinese printing and packaging enterprises for fve consecutive years. In 2022, the revenue of Yuto reached 14.85 billion RMB (USD 2.21bn), up 26 Yuto’s label production site in Dongguanpercent over 2021.New business “The market demands for short-run label products From its leading position in the wider packaging industry, Yuto has adopted and variable data are increasing all the time”a strategic plan to make labels a more important part of its overall packaging portfolio. Through the efforts of this team, Yuto direction, but for label converters like us, ‘The demand for label products has became a label supplier to Huawei in 2014. the key question is: What’s the appropriate actually been growing among our existing Since then, the label division has secured time to invest? Which equipment is suitable customers all the time, and labels are a very more large customers including, Xiaomi, for the company’s products? How do we important part of product packaging. The Lenovo, Motorcycle, Scud, Meitu and make good use of the digital press? What is requirements of customers for different Tiancai, laying a frm foundation for the the return on investment?’types of label products have continuously rapid development of the whole division. Zhon believes that after years of developed,’ says Zhong Yurong, deputy At present, the label business of Yuto development, digital technology in label general manager of Yuto’s label division. is mainly distributed in three regions: printing has now matured. In addition ‘Yuto adds functionality to the labels south China, north China and east China, to the well-known international brand themselves, and we are paying increasing allowing for the fastest local delivery to suppliers, Chinese manufacturers have attention to added value.’ the customer’s closest production factory. been launching more new digital printing Yuto found that some of its existing To date, the monthly revenue of the label equipment into the label market. ‘Especially customers wanted their packaging suppliers business has reached 8-9 million RMB due to the impact of Covid-19, the market to provide integrated solutions, including (1.19m USD). Its main label products demands for short-run label products and printed boxes and labels, to solve the include electronic labels, household variable data are increasing all the time. matching problems of label products with chemical labels, logistics labels, cigarette Therefore, Yuto offcially put on the agenda the quality, color and delivery time of the labels, wine labels and anti-counterfeiting to invest in new digital printing technology whole package. labels, among which electronic labels in 2020.’After a period of trial operation, Yuto’s account for 75-80 percent. After having examined all the most label division was offcially established popular digital technologies, based on in 2013. The group gave clear guidelines Digital electronic ink, toner, water-based inkjet and for developing this division to expand In January 2021, Yuto ordered its frst Flora UV inkjet. Yuto’s label division fnally locked its customer base and reach out with its single-pass UV J-330 digital press from into UV inkjet label printing technology.services to new customers. To this end, Shenzhen Runtianzhi. Why did it choose UV inkjet printing? the label division set up a special business ‘I began to pay attention to the digital Zhong explains, ‘On the one hand, it section focusing on existing label customers printing technology of the label industry as is highly applicable to a wide range of to explore how the business could be early as the beginning of our label business,’ label materials. On the other hand, our developed. Zhong Yurong became the head says Zhong. ‘Digital printing technology conventional equipment now mostly uses of the label division in 2014. must be the future development trend and UV ink, which facilitates color matching Jul - Sep 2022