50 | Regulars / Q&Aproducts and higher margin. L&L: The label industry is seeing a shortage of workforce. What can the industry do to attract young talent? HS: Attracting young talent, training and retaining them is very important and the need of the hour. There are a few converters who have already set up training centers at their premises but that is not enough. It is imperative to train different teams such as machine operators, sales and marketing on technology. Some universities in India provide training but there is no training available specifc to labels. There is a need for label and packaging-related education. Today, due to intense competition, printers can no longer print simple labels and they need to innovate. They invest in high-end machinery but the return on investment is not what it used to be. This can be taken care of if converters are able to create labels that are different and add features that compel end-users to pick a product from the shelf. There is a need for a trained workforce that Harveer Sahni, chairman of Weldon Celloplastcan produce such packaging. When it comes to equipment, there is no training in place before “I never shied away from sharing employees join a manufacturer. Every supplier has to train its workforce individually depending on its product and technology. my knowledge. If someone comes When an employee switches a company, they might not be able to perform in a new technical environment due to the difference and to you with an idea, my thinking advancements in technology. The top management is shrinking in large organizations in the is eventually they will do it. industry due to acquisitions. They can afford highly paid trained employees at top management. But fresh blood is required at the But if you help them, they will lower-level jobs as well. There is a need for a system in place to attract young people to the industry. remember and it goes a long way”STOP HAND FLAGGING!AUTOMATE YOUR DEFECT MARKING AND TRACKINGFinding and removing defects downstream is safe and easy with the Novation AF3 WebFlagger. With the push of a button, the AF3 accurately marks webs moving at speeds up to 4,000 fpm (1,200 mpm). Flag options include solid, multicolor, and barcoded for tracking and reporting—so now you can leave ? aws on the ? oor, not out the door!STOP HAND FLAGGING!The printing and converting industry standard in defect marking and trackingNOVATION-INC.COM (610) 837-5026 labelsandlabeling.com