92 | Beyond Label“Two-thirds of Beyond Label employees News in Briefare dedicated to processing online orders: Bobst strengthens contacting prospective customers on social operations in APACCyril Ruiz-Moise was appointed media, understanding their needs, and general manager and regional business director for APAC at communicating order requirements to internal the Business Unit Printing and departments about materials, production, Converting. He was previously general manager at Bobst Shanghai, logistics and delivery”a position he led for fve years. In his new role, Ruiz-Moise will lead Bobst for all machine product lines completing such orders, we have to spend on different social media platforms, in the APAC region, which includes much time understanding our customers’ understanding their needs, and Southeast Asia, Oceania, Japan, South needs, and then move quickly to fle communicating their order requirements Korea, India and China.processing, preparation of materials and to internal departments about materials, ‘The Asia Pacifc region is a diverse arranging logistics, all in addition to the production, logistics and delivery.and exciting one and an extremely print production part of the order. Our Beyond’s online business now accounts important strategic region for Bobst,’ customer relationship managers need to for 70-80 percent of total business volume, said Ruiz-Moise. ‘We have bold contact our clients every day and often with tens of thousands of orders processed ambitions to grow and expand our more than once a day to fully understand each month.presence in the region, and our deep their requirements. This meant we urgently ‘Piecemeal, short run and fast delivery knowledge and understanding of our needed digital management systems to times are the main characteristics of customers and their needs will help improve our service effciency, to save time online orders. This requires us to be good us to achieve this goal while helping and personnel costs, and to support future communicators and apply our professional our customers to achieve theirs.’business expansion.’ knowledge while handling them, not Based on this consideration, Beyond only fully understanding the specifc introduced a full Esko software suite, requirements of each order, but also Chuck Xu joins including automated pre-press fle knowing about material properties and Michelman’s boardprocessing and layout design. The company printing and fnishing processes, so as to also invested in an ERP software suite for give a reasonable quotation and contract Michelman has appointed Dr Chuck production and operations management delivery time,’ Zhang explains.Xu to its board of directors. Xu is across the whole company. Beyond implements a standard vice president and general manager Standardization is the foundation when hierarchical workfow for its online orders, for strategy and M&A, electronics, implementing digitalization. which takes in order quotation, the and industrial segment at DuPont ‘Our company has already implemented ordering process, delivery time and other de Nemours. standardization across many aspects of factors. The company classifes orders Xu has worked at DuPont in our operations,’ Zhang adds. ‘For example, according to common material and process multiple business units, as well as our technicians have analyzed our requirements, allowing Beyond to optimize at Honeywell and Telephotonics, existing equipment capabilities and order its whole production chain and improve an integrated fberoptics startup. characteristics and set up a fully automated overall effciency and service levels.According to the company, his order handling process and internal color The outbreak of Covid-19 did not greatly fuency in Mandarin and expertise standards, which can also be used for affect Beyond’s business. in Chinese business culture will help exploring new business opportunities.’ ‘The main reason was that we were fuel Michelman’s growth in China.Zhang continues: ‘At this stage, Beyond operating across different markets,’ Zhang According to Michelman, Xu’s has basically realized a fully digitized adds. ‘Because we are not dependent on broad commercial and technical production, operations and management any one sector, this reduced our business acumen in both industrial and environment, which is our direction of travel risks during the epidemic. And traveling was consumer markets cuts across the and the goal we are trying to achieve.’ blocked under the epidemic regulations, advanced printing, automotive, which meant customers’ demands for aerospace, electronics, advanced Accelerating the ‘Internet +’ track online orders were further stimulated. materials, biomaterials, medical and Internet technology has become the main Therefore, Beyond has achieved steady consumer industries.accelerator for the development of many growth even while the rest of the industry Commenting on his appointment, industries. So how can the label converting is slowing down.’Xu said, ‘I am honored and excited industry use this powerful tool to seek new Looking to the future, Beyond will to join the Michelman board. I look development opportunities? continue to develop its use of internet forward to working with a very Beyond is already a long way ahead of its technology to build a digital - and digitized experienced and diverse board industry peers in making online platforms - one-stop printing service platform. and the executive team to drive the main source of new orders. Michelman’s substantial growth At present, the company has 120 trajectory.’employees, of which 80 - two-thirds of Xu begins his term on the Digital printing and workfow the total - are dedicated to processing Michelman Board of Directors in systems can be seen at Labelexpo online orders. They are mainly responsible Q4 of 2022.Asia 7-10 December 2022 for contacting prospective customers (www.labelexpo-asia.com) labelsandlabeling.com