26 | Regulars / Branding and design “Brands are taking calculated risks. Small News in Brief brands and big brands are saying ‘Let’s try The Good Snack this product and see how that works. Do Company opts for compostable packaging our consumers appreciate the difference?’ Parkside has partnered with the Oftentimes they’ll even get more sales” ethical brand, The Good Snack Company to supply certifed Are we going to try these changes?’ And their customers and say, ‘Hey, would you compostable packaging for its 25g what I’m seeing, with small brands and drink this out of a paper bottle?’ There’s ‘shot’ range of nuts and snacks.big brands, is, ‘Let’s try this product and nothing sustainable about going out of The 25g ‘shot’ product, packed see how that works. Do our consumers business, and that’s important for brands in a vertical flled fow wrap appreciate the difference?’ Oftentimes to remember; that maybe the risk isn’t manufactured from Parkside’s they’ll even get more sales. Millennials are worth it. Park2Nature compostable material, 67 percent more likely to buy something if is fully accredited by TÜV Austria it’s packaged sustainably. This is important for composability. to consider. This independent verifcation This is Part 1 of a two-part Q&A with confrms that the packaging Vicki and Cory. In Part 2, the pair cover CC: Are you fnding the same thing completely breaks down in specifed forward-thinking innovations; who’s when you’re working with brands? conditions and time frames suitable responsible for absorbing any additional for both industrial and home costs of sustainable materials; the feel-good VS: I am. A client will try one product composting environments. world of haptics; and the future of and they’ll pilot it in a particular country The packaging provides oxygen and single-stream recycling.Cory’s podcast aims to help make the or city to see how it works. And not moisture barriers to extend the shelf planet more sustainable by educating, everything is going to work. Johnny Walker life of the product. informing and engaging packaging The 25g Park2Nature packs replace launched a paperboard bottle, and I was professionals. a delisted compostable solution from talking to a friend of mine who drinks To listen to the full episode, visit a previous supplier. The Good Snack that, and he said, ‘Yeah, I can’t do it. It www.corygated.com/sustainable-packaging-Company plans to roll out the new tastes different.’ It also goes back to our podcast or search for “Sustainable compostable technology further to perception of quality as it relates to the Packaging with Cory Connors” wherever incorporate its larger snack packs, packaging itself, which is why you have to you stream your favorite podcasts. currently packed in nonrecyclable be so balanced with your packaging choices. conventional plastics. When we’re talking about the environment, it keeps getting elevated on the list of Vicki Strull is a packaging priorities. And that’s really important. It’s Cocoa Canopy designer, strategist, and part of the impact you’re having in the adopts NatureFlex speaker who advises market as an infuencer, Cory. It’s also part top-tier and emerging compostable packagingof the impact of other designers who are brands on how to talking about sustainability, because we do Luxury drinking chocolate leverage the power of have a voice, and we can impact the brands manufacturer Cocoa Canopy print and packaging within that we’re working with. has transformed its packaging by their omnichannel marketing strategies. incorporating sustainability and She consults with print service providers CC: Well, thank you. I’m glad you provenance into branding with the and OEMs to create new revenue streams highlighted this process and the help of compostable packaging and shares her strategies in a master class occasional failures. Maybe the brand wants for MarketWise Academy and at design, specialist, Futamura.to do some studies in advance of trying packaging and print events around the world. Not only are the flms derived something new; reach out to some target Join fellow trendsetters at vickistrull.com or from readily renewable cellulose, follow Vicki on LinkedIn @vickistrullaudience members, the top 5 percent of sourced from responsibly managed plantations, they are also fully certifed for home and industrial composting after their use.As early-adopters of NatureFlex, a cellulose flm made by the manufacturer Futamura, Cocoa Canopy’s forward-thinking gets noticed within its competitive market – when the company discussed future listings with Waitrose, one of the leading supermarkets in the UK, was greatly encouraged by Cocoa Canopy’s exploratory approach to alternatives to conventional plastic packaging routes. labelsandlabeling.com