Practimax | 61Investing in the digital futurePractimax has installed three Durst digital pressesMalaysian converter Practimax strongly believes in the efciency of its three Durst digital presses and predicts a bright future for digital print in the region. Piotr Wnuk reportsractimax was founded in 1999 in “Digital printing can cater not only to short-run Malaysia with just three employees, one rotary press and a clear vision Pjobs but also to medium and long run, thanks to become one of the country’s leading and most productive label manufacturers. to the cost effciency and fast turn-around”Today, nearly a quarter of a century later, the company’s team counts more than moving the industry forward. skills to serve its customers.100 people who manufacture millions Practimax, an established label ‘We greatly emphasize the printing of self-adhesive labels for multinational manufacturer in Malaysia, is keen to move quality. We always choose the best corporations and well-known retail brands. towards sustainability - slowly but surely. materials for the labels and stickers,’ The manufacturing facility operates One of the frst steps is the implementation adds Yap.24 hours a day to deliver paper, flm and of an enterprise resource planning (ERP) The key to Practimax’s success is an foil labels for primary packaging, booklet system and using alternative materials that excellent team of people, so the company instruction labels and product identifcation are more operationally sustainable. The management ensures they are given the tags for various markets, including food, ERP system, which Practimax develops best tools for the job.cosmetics, household, body care, toiletries, in-house, helps to reduce paper usage in pharmaceutical, chemical and electronics. the production facilities’ offces to ensure Investing in Durst productsPractimax is on its way to achieving its a more effcient and optimized overall Yap shares that Practimax mainly caters vision by delivering high-quality products, management. to the local market. Its clientele ranges fast delivery and cost-effciency. One of ‘We have a good relationship with the from fast-moving consumer goods (FMCG) the pillars of its success so far was reliability major material suppliers, such as UPM companies to oil and gas players. ‘Normally, and the ability to respond to urgent Rafatac and Avery Dennison. Whenever we produce labels for FMCG products requests from customers. new, more environmentally friendly - toiletries, personal care, etc. We also materials are becoming available, the produce labels for lubricant packaging,’ she Green operations suppliers will introduce them to us, and we says. ‘As for the export market, we only Adopting a more sustainable approach always try our best to procure them and cater to personal care products.’in businesses has become imperative, use them in our production,’ says Practimax Practimax’s mission is to provide its especially after the pandemic. While CEO Kate Yap. customers with reliable and cost-effective the printing industry, in general, faces Since its incorporation, Practimax has products using state-of-the-art technology its own set of challenges in approaching always emphasized quality and speed, in printing. The company has consistently sustainability, all efforts done by the making it stand out from the competition. invested in various presses to cater to the players in the sector to comply with the The company has a dedicated sales and changing industry demands. environmental, social and governance (ESG) service team that is well-equipped with the Staying true to its goal, Practimax principles will surely make a difference in technical knowledge and problem-solving was the frst to introduce Durst Tau Jan - Mar 2023