68 | Suxin Smart Labelin different label printing technologies,’ Yiqun explains. “We chose this technology to ‘Label products are used in many felds, such as food, beverage, meet the needs of existing medical equipment, household chemicals, supermarkets, oil and automotive supplies. customers, but it also aligns with Different label products have different requirements for label material, process, die cutting, temperature and humidity the company’s future business adaptability, oil resistance and other performance characteristics. This requires label converters to use different printing and fnishing expansion plan. The digital press machines to produce all these different kinds of labels.’Suxin also needs more fexible and diversifed services to keep we need must not only have pace with the needs of brands catering to Gen Z, who want packaging that appeals to their personalities, and their social and stable performance, but we also product quality demands.require professional and timely Innovationafter-sale services”After years of development, Suxin has gained its ISO90001 certifcation, building on its new equipment, standardized ERP system and operating procedures. Today Suxin has become a products such as a self-adhesive labels for woven bags, and a new premium quality supplier to major end users including Hubei double-sided adhesive label.China Tobacco, Wahaha, Sinopec, DyStar (China), Phoenix (Asia The company has increased its share of export orders, Pacifc), Jinjia Group, Dongfeng Group, Skyworth and other particularly after the outbreak of Covid-19. well-known brands. In 2022, Suxin moved to a new plant located in Guozhuang In 2022, China’s overall economic growth slowed, and the Town, Zhenjiang City, Jiangsu Province. The frst phase has been label printing industry was also greatly affected. To cope, Suxin completed and put into operation, with a production area of 4,500 implemented what it called the ‘361 strategy’: 30 percent orders sqm. It is expected that after the completion of the second phase, from new customers, 60 percent long-run orders and 10 percent of Suxin’s production area will expand to 15,000 sqm. production dedicated to product development and market testing. Including the staff dormitory and canteen, the plant will exceed This fnally allowed the company to achieve 10 percent growth 20,000 sqm. Suxin expects its annual output will soon reach a through 2022. value of 100 million RMB (14M USD).While actively seeking new business, Suxin continues to improve and promote its employees’ skills. Innovation is used as a driving force to create new products. Turn to page 109 to read more on the Chinese label marketTo date, the company has secured more than 20 patents for The workshop of Suxin Smart Labellabelsandlabeling.com