Avery Dennison | 41“All compostable or biodegradable packaging will get the ‘Not Recyclable’ badge until there is a guarantee of appropriate processing facilities”Experience to date shows that a bottle Variations in bottle shape and size, print needs to make at least seven round trips to coverage, varnish and coating on the label make the biggest carbon emission gains. can all affect how the label performs in the CleanCell environment.Challenges ‘We also need a huge amount of Cooper says the biggest challenge information from a brand regarding their CleanCell faces is washing off label flling line, temperatures, storage etc to residues. Again is working in partnership confdently recommend a wash-off label,’ CleanCell in action with Avery Dennison and its converter says Cooper. liquids. We clean bottles returned by their partners to validate wash-off labels it can Cooper says CleanCell makes reuse customers, clean them and send them recommend to its brand partners. simple, affordable and scalable for any to Smol to refll and send back to the A big issue is that CleanCell operates brand. ‘It has a far lower environmental consumer,’ explains Cooper. at relatively low temperatures and uses impact than recycling. We compete with Another closed-loop partnership is an alkaline rather than the more common the cost of single-use packaging at around with doorstep delivery start-up Milk and caustic soda wash. GBP 12p (USD 15C/Euro 14C) per unit; More. Milk and More supplies milk and Three Avery Dennison wash-off there is zero upfront capital investment a wide range of other products direct adhesives have been trialed to date. Both since brands can access our network as a to consumers. When customers return WX6030 and WW2031 work well, while service; and we have a team of packaging their bottles to Milk and More fulfllment WW4031 does not wash off at the lower engineers helping brands ensure they safely centers, each brand’s bottles are separated temperatures which the CleanCell soak reuse packaging.’using a tracking QR code, cleaned and sent tank is set to. back. This project is currently being scaled Again is testing a range of bottle types Avery Dennison will demonstrate up and expected to be up and running by with Glass Technology Services in Sheffeld, its full range of sustainable label the end of the year. England to qualify them for CleanCell. technologies at Labelexpo Europe 2023