| 81All4Labels Mexico All4Labels expands in MexicoAll4Labels Mexico mainly produces self-adhesive labels and shrink sleevesThe global labels and packaging manufacturer has more than doubled its factory size and production capabilities in Mexico. James Quirk reportsll4Labels has moved to a new larger facility in Mexico City “The fve new printing lines, and is in the process of installing a host of new technology as part of an impressive expansion plan to grow its presence Afocused on pressure-sensitive in Mexico and the United States.The global labels and packaging manufacturer has completed labels and shrink sleeves, will phase one of its growth plan in the country – the move to a treble production capacity”gleaming new 12,000 sqm factory which took place last year and represented an investment of 12 million EUR. The facility is All4Labels’ regional headquarters, serving Mexico, the United All4Labels’ Mexico base from its foundation until the move to the States and Central America. new site late last year. The 20 million EUR investment in the new Phase two, taking place this year, sees the company install factory and new equipment demonstrates the company’s faith in 4 million EUR worth of equipment, including digital, fexo and the continued growth of the Mexican market.gravure presses as well as a revamp of its pre-press capabilities. Mexico’s label industry, forecast by Mordor Intelligence to New offces are also being installed. register a CAGR of 5.5 percent between 2021 and 2026, has been Further expansion is also on the cards, with the company eyeing the benefciary of a number of recent trends which are boosting an adjacent facility as means for further growth. growth in the country. The ambitious plans match All4Labels’ global strategy: ‘We A key legacy of the pandemic has been a shift in attitude are a global leader in labels, with a focus on digitalization and toward supply chains. Disruption during the pandemic, increasing sustainability,’ says All4Labels’ chief sales offcer Guido Iannone. geopolitical tensions, and rising labor costs in China have led to many companies seeking to streamline their supply chains and All4Labels in Mexico manufacture closer to their consumer markets: a trend known as All4Labels’ presence in Mexico dates to the group’s founding in nearshoring.2016 by Brazilian converter Baumgarten and German companies Mexico – with its long border with the US, tax advantages offered Rako and X-Label. Two years prior, in 2014, Baumgarten had by trade agreements, and highly trained workforce – has been a expanded its regional footprint in Latin America with the strong benefciary, though the effects are being felt elsewhere acquisitions of Mexico-based Etiquetas Rodak and Argentine in Latin America, too. The country has seen an infux of foreign converter Autopack. companies setting up local manufacturing operations. Foreign All4Labels, therefore, began life with a strong presence in three direct investment increased by 12 percent in 2022 compared to the key Latin American markets: Brazil, Mexico and Argentina. Further previous year, reaching $35.3 billion USD, according to the Mexican expansion took place last year with the acquisition of Brazilian Ministry of Economy.converter Flexoprint, which also operates a facility in neighboring Mexico is also seeing strong growth in e-commerce. Despite Paraguay. predictions that it would fall after the pandemic when lockdowns The Etiquetas Rodak facility acquired by Baumgarten in 2014 was stimulated a surge in online-buying, e-commerce continued its New CEOPaloma Alonso is assuming the role of chief executive offcer in numerous global and regional businesses (Dow’s LATAM at All4Labels Global Packaging Group, starting September 1, Packaging and Specialty Plastics division was also a business with 2023. revenues of 3B USD). Alonso previously was CEO for Cepsa Quimica, a 3B USD Under her leadership, All4Labels will execute its vision of chemicals company with seven manufacturing plants and joint transforming the packaging industry through sustainable and ventures around the world. digital solutions, prioritizing safety and service, while continuing Previously, Alonso worked at Dow, holding P&L responsibility the company’s successful global growth agenda. Jul - Sep 2023