E-commerce labels | 151positioned to help our customers choose the right label for “As e-commerce and logistic their logistics needs that maintains scanning and traceability.’New developmentsdemand evolves, there is a UPM RAFNXT+ label material is verifed by the Carbon Trust rising need for labels to play a and is sourced from sustainably managed FSC-certifed forests. UPM also has CarbonNeutral certifed RAFNXT+ options.part in helping to streamline Its DT OptiCutLinerless Label portfolio is customized for different applications. These include retail and weigh scales; the logistics process, enhance logistics for transport and warehousing; to-go orders for hospitality; and cold environments for industrial food. product security and for UPM DT OptiCut Linerless products reduce the need for roll changes and lower storage and transportation costs due to 50 returns labels to be smaller in percent more labels per roll. The RafCycle recycling service uses liner waste to create new size and digitally integrated”label materials, with UPM arranging pickup from its customers. In North America, Avery Dennison has launched a family Avery Dennison offers a portfolio of Linerless products designed to meet the different needs in the marketof recycled non-top-coated and top-coated FSC-certifed direct thermal papers containing 15 percent recycled content. The new rDT portfolio not only provides a facestock made with recycled content but is paired with its C4500 hot melt adhesive, which contains 45 percent renewable content and is a USDA-Certifed Biobased product. The company’s Eco Portfolio products TTC Eco and DT Eco are claimed to offer 33 percent more labels per roll than standard thermal papers, 33 percent less freight costs with more material in one truckload and about 40 percent landfll waste reduction from liner waste. Avery Dennison Direct Thermal BOPP flm portfolio has been recognized by the Association of Plastic Recyclers for PE Film recycling. ConnectivityIn the era of e-commerce, consumers have become increasingly mindful about the products they purchase. The convenience of online shopping has empowered them to seek more information about the origin, sourcing, shipping and credibility of the items they buy.The demand for variable data continues to grow, as brand Logistics businesses losing weeks to owners are seeing the huge beneft of adding more granular faulty labelinginformation to everyday products to allow for brand protection, consumer loyalty programs and engagement campaigns, and A study by Brother UK found that logistics businesses are losing product traceability through supply chains. weeks at the hands of faulty labeling equipment. More than half ‘While in the past, the cost associated with adding variable (59 percent) lost more than seven days of productive employee data may have stood as a barrier to adoption, options are now time in the last year, with 15 percent losing a month or more. increasingly available at lower price points. As such, we are now Just 14 percent experienced less than a day lost in productive seeing variable data used on a whole range of consumer goods, time last year due to labeling-related disruption.including everyday household products, and not just high-value The fndings show that more than half said that unscannable luxury items,’ says Domino’s Orford.labels were a major cause of sapped time (57 percent) while Domino sees a move towards the more general use of 2D organizing repairs (50 percent) and waiting for new equipment codes, including QR codes – these are much more robust than (47 percent) were also widely cited as disrupting the sector. standard linear barcodes and can hold more data in a smaller To remedy time and money lost to poor-quality labeling, footprint. the research found that most frms are looking for better ‘As 2D codes are typically quite small in size, they can be integration between software and printers (63 percent) from easily added to packaging, and provide a good option for their labeling systems. Easy repair and replacement services brands looking to explore short-run customer engagement (51 percent), and reliable equipment (47 percent), also fell campaigns,’ Orford explains. ‘We are also seeing some brands highly on frms’ labeling wish lists. look to move towards more complex and encoded 2D code Annually, downtime is also costing a third of logistics formats, for brand protection and anti-counterfeit applications. businesses between GBP 1,001-2,000, with 6 percent hit by These are typically more secure and can be read and activated more than GBP 3,000 in costs. Just 15 percent said the cost by smartphone devices.’impact was typically under GBP 500, according to the fndings. Additionally, Radio Frequency Identifcation (RFID) and Research of 126 warehouse professionals conducted by Delineo on behalf of Brother UK, and distributed via Logistics Business in the Internet of Things (IoT) are bringing about a revolution in November 2022. e-commerce logistics: the ability to ‘see’ a product at every Jul - Sep 2023