156 | Lucky Saint“We believe that having some extra copy on the label adds a touch of fun and helps consumers better understand and connect with our brand. It allows us to showcase our personality and what we stand for”The can was developed as an on-the-go product variant while bottles were more suited to be placed in a restaurant or a fridge at home. Taylor has previously worked with breweries that use printed cans and so she is aware of the limitations of this format. ‘I think there’s a lot of things you can do with applying more ink onto the can, but obviously, that has its own issues such as cost. It’s The brand’s logo is placed sideways on its bottles and cans something that we’re defnitely still working on now. But I’d say the color is the number one thing that’s the most diffcult about can printing. Also making tiny, tiny type is a lot harder. So, when we have to increase the amount of information on the can, that’s going to become slightly more diffcult.’ The typography employed is striking, ensuring that the name catches attention before revealing the nature of the product. Standing out on store shelves is crucial, and the bold contrast of blue and white creates a visually impactful presence. Features such as foiling and a distinctive bottle silhouette help it stand apart from the rest. With the lager brewed and bottled in Germany, the market response has been great. When it comes to Lucky Saint’s brewing process, the brand prioritizes the creation of a delicious alcohol-free lager rather than attempting to replicate the exact taste of a traditional lager without alcohol. This approach has resonated well with its customers, as the brand is actively catering to a market that has often been overlooked.The brand prioritizes the creation of a delicious alcohol-free lager rather than To learn more about Lucky Saint, visit luckysaint.coattempting to replicate the exact taste of a traditional lager without alcoholHall 7 / Booth C 25Drying Solutions for Label and Package Printing• UV and LED-UV curing systems for all printing applications • Customized UV lamps and other key components• Comprehensive consulting – cutting-edge technology – individual solutionswww.printconcept-uv.com www.uvtechnik.com www.hoenle.comlabelsandlabeling.com