42 | Avery Dennison linerless labels one process. On the release coating station, you need the correct coat weight to achieve 100 percent coverage and you have to make sure you are fully curing, as migrating release coating can interfere with the adhesive.’The linerless labels can also be converted off-line. ‘There is a debate here - do you fnish in-line, on press, or on off-line fnishing equipment?’ says Middleton. ‘We have done both. We can also print digitally and fnish off-line. With a digital combination press, all these techniques are feasible.’Applicator trialsThe Catchpoint technology requires a dedicated linerless applicator, either a linear conveyor-belt applicator or a high-speed rotary platform. A previously developed adapter, which turns a standard linear applicator into a linerless applicator without requiring additional electronics, has been further refned by Avery Avery Dennison launches decorative linerless rangeDennison on its in-house pilot line.Avery Dennison selected Novexx as its specialist partner to scale deal with brands’ historic reluctance to adopt decorative linerless up the installation of the adapters onto linear applicators. Novexx technology?and its distributors will be responsible for on-site modifcations One major obstacle for many brands is the shape limitation: to users’ labeling lines. Novexx was formerly Avery Dennison’s linerless labels must be either square or rectangular. But Middleton in-house applicator division before it was spun off. says the sustainability benefts will rapidly outweigh reservations For rotary applicators, Avery Dennison partnered with Italian on shape.company Ilti, which developed rotary linerless heads for both its ‘We not only eliminate liner waste from the brand’s labeling own and third-party rotary applicators. operations, but with square or rectangular labels joined together by perforations and slit side by side during conversion, we also Addressing brand issues eliminate matrix waste both in the machine and cross directions.’Looking at the potential end uses for AD LinrSave, Middleton points It is, in fact, possible to die-cut a curved top to the label, but to a wide cross-section of market segments from wine and spirits again this introduces matrix waste. ‘So what is the brand’s real to beverages and personal and home care. But how will AD LinrSave driver? We estimate that 75-80 percent of labels are rectangular We are looking for Print & Packaging C3 | ERP / MIS-SoftwareConsultants.ERP / MIS software for print and packagingLabel Printing Flexible Packaging Folding Carton & Converting & Corrugatedtheurer.com C3 – the leading ERP/MIS business management software for print and packaging.We are here for you, covering every process of your business:CRM – product con?guration – estimating – purchasing – quality management – order processing – logistics – AI-driven production planning – dashboard-supported controlling – actual costing.With over 60 employees, we develop solutions for all of our customers’ needs. More than 200 enterprises with over 16,000 users in 30 countries trust theurer.com and automate their processes with C3 every day. www.theurer.comanz_theurer_210x140_230302.indd 1 anz_theurer_210x140_230302.indd 1 02.03.23 16:0102.03.23 16:01labelsandlabeling.com