Also in the series:BRAND PROTECTION, SECURITY LABELING AND PACKAGINGPrinted labels and packaging convey not just product information but also authenticity, quality and provenance; essential for gaining consumer trust and brand loyalty. The worldwide counterfeit goods trade is a constant threat to this, which the label and package printing industry is tackling through increasingly innovative technologies. The Brand Protection, Security Labeling and Packaging book addresses this, with hundreds of brand protection and security labeling solutions plus smart strategies for using them efectively. It is an essential resource for brand owners, label converters, package printers and suppliers. The chapters in this book will specifcally look at:+ Introduction to the self-adhesive label market + The importance of printing substrates in brand securityA Labels & Labeling PublicationTarsus Exhibitions & Publishing Ltd, London+ Foiling, embossing and holographic solutions+ Adding intelligence to labels + Managing security issuesOrder online at WWW.LABELSANDLABELING.COM/LABEL-ACADEMY