74 | Health and beautyCOSMETIC GIANTS TEAM UP “THE ADVANCEMENT “THE ADVANCEMENT FOR SUSTAINABILITY OF DIGITAL OF DIGITAL Global cosmetic and healthcare giants have come together to form the EMBELLISHMENT EMBELLISHMENT EcoBeautyScore Consortium to develop CAPABILITIES IS CAPABILITIES IS an industry-wide system for measuring and communicating the environmental CHANGING THE CHANGING THE impacts of products to consumers.The collaboration is now live with LANDSCAPE AND LANDSCAPE AND 71 industry players in an initiative to MAKING IT EASIER MAKING IT EASIER enable more sustainable consumer choice. TO PROVIDE TO PROVIDE The EcoBeautyScore Consortium EMBELLISHMENTS EMBELLISHMENTS is developing an industry-wide environmental impact assessment and ON LABELS ON LABELS scoring system for cosmetics products. EFFICIENTLY AND EFFICIENTLY AND The approach has a global scope and may help provide consumers with MORE CUSTOMIZED MORE CUSTOMIZED clear, transparent and comparable environmental impact information, FOR THE FOR THE Stella McCartney chooses new skin and eye care refll based on a common science-based containers produced with certifed renewable polymersCONSUMER”CONSUMER”methodology. This will contribute to meeting growing consumer demand fexible packaging reflls that are lighter in product offerings in the near future.’for greater transparency about the weight and easier to produce in contrast to When determining embellishments, environmental impact of cosmetics complicated rigid packaging. it is crucial to ascertain alignment with products (formula, packaging Weedon says: ‘Sustainability is high the brand ethos, Chai highlights. and usage).on everyone’s agenda. But that’s not just While the allure of cutting-edge The Consortium is working with the a shift from recyclable and eco-friendly designs is undeniable, the end product experienced sustainability consultancy products, but also refllable ones. That must resonate seamlessly with the brand Quantis to ensure a robust and scientifc means harder wearing fnishes that can last narrative. Furthermore, it’s advisable to approach to co-build an assessment longer on the packaging that will live in adopt a long-term perspective, favoring methodology and scoring system that is bathrooms for much longer periods.’ materials and fnishes that offer enduring guided by and articulated around:One such beauty product brand Stella quality and aesthetic relevance.A common method for measuring McCartney Beauty joined forces with Additionally, it is important to ensure environmental impacts throughout manufacturing company Sabic and three that the design, beyond its visual appeal, is the lifecycle of products, backed by the French plastic converters (Texen, Leygatech feasible from a manufacturing standpoint. principles of the ‘Product Environmental and STTP Emballage) to create a set of new This ensures that production remains Footprint’ (the European Union’s PEF skin and eye care refll containers produced streamlined, is cost-effective and aligns scientifc method based on life cycle with certifed renewable polymers from with branding objectives in the long haul.assessment (LCA) for quantifying the Sabic’s Trucircle portfolio. The containers Weedon suggests simplicity in design: environmental footprint of products).have already been introduced in the market ‘As packaging becomes hyper-personalized, A common database of the in North America and the United Kingdom. for example with Schwarzkopf’s environmental impact of standard Flexible packaging reflls can also be SalonLab&Me products, consumers’ names ingredients and raw materials used increasingly observed in everyday-use and personal products are added to the in formulas and packaging, as well as hygiene product brands as well such as branding. This means embellishments during product usage.detergents, liquid soaps, shampoos and are kept clean and minimal to allow for A common tool that enables the lotions. Dettol, a Reckitt brand, is among bespoke additional features.’ assessment of the environmental the leading players in hygiene products that And thanks to new technology, impact of individual products, usable by offer reflls in fexible pouches to reduce packaging has become a key part of the non-experts.packaging waste. brand experience - not only offering A harmonized scoring system that Players such as Nobelus are also working something visually and tactile but also enables companies, to voluntarily, towards the shift: ‘Sustainability transcends building on brand stories. QR codes inform consumers about the being a mere industry buzzword for have become the simplest way to allow environmental footprint of their Nobelus; it represents a core commitment,’ consumers to access more information cosmetic products. The methodology, Chai says. ‘In response to the sector’s about a product, but AR and packaging database, tool and scoring system will increasing demand for environmentally- that change color to indicate if it’s running be verifed by independent parties.conscious alternatives, we have pioneered low, is becoming increasingly prevalent. Operationally, the EcoBeautyScore the development of flms, notably our Kingdom & Sparrow’s work with Ethica Consortium is also supported EcoElement range, that are compostable, CBD is a great example of how QR codes by Capgemini Invent (project yet do not sacrifce aesthetic appeal or can educate consumers on an unknown management) and Mayer Brown functionality. Additionally, our dedicated category such as CBD healthcare. (legal counsel). R&D division is ceaselessly exploring This Consortium is open to all strategies to curtail waste and reduce our cosmetics and personal care companies, Visit labelsandlabeling.com to read carbon footprint during production phases. regardless of their size or resources. more market-focus featuresAnticipate further innovations in our labelsandlabeling.comV