The campaign launched at the start of this month and focuses on family bonding activities to help children recover from the year of disruption and distress caused by the pandemic, with a series of fun play and cooking activities, advice and competitions on the popular Annabel Karmel website.
Play has never been more important to children: it is a great way to bond with parents and siblings, is a highly effective form of learning, helps children to understand the world around them, enhances cognitive and social development and is the perfect way for children to relieve tension and stress. The Annabel Karmel x Edx Education partnership aims to help families discover new ways to bond and play, whether in the kitchen, garden, or out and about.
Heather Welch, Edx Education, says: “It has been a tough year for kids, with missed schooling and lack of contact with friends, it is important for us to support families for the mental health and wellbeing of children. Encouraging family bonding through play activities and helping children learn different skills not necessarily taught in the classroom are just a few ways we can help children bounce back. What a better way than to partner with Annabel Karmel to provide advice, and ideas to play and learn together through cooking and family time.”
Drawing on her 30 years of cooking expertise, Annabel Karmel has developed recipes for families to cook together whilst learning and most importantly, playing. Annabel is passionate about cooking as a family as she does regularly with her own: Food expert Annabel Karmel says: “It’s fair to say that in the last year baking and home cooking have well and truly swept the nation! And to take some positives from such uncertain times, it’s brought families together, encouraged a return to scratch cooking and seen many learning valuable new skills. Encouraging kids in the kitchen is more than just teaching them about a balanced diet – for example, as they weigh and measure ingredients, they are developing maths skills without even realising. Parents are always looking for new and fun ways to keep children engaged and interested, which is why I’m thrilled to partner with Edx Education to champion learning through play. We hope parents will love the recipes I’ve created, which are quick, simple and fun to make and along with Edx Education’s educational toys and activities, we hope to inspire parents to prioritise play and find that special time to spend together.”
The campaign can be viewed on the Annabel Karmel website: https://www.annabelkarmel.com/cook-and-play-together/
For further information, please contact Melissa Kingston at Fuse Communications: melissa@fusecommunications.co.uk
About Edx Education
Edx Education, has been designing and producing innovative educational products and materials for more than 25 years. The company is passionate about the learning through play movement, which has long been recognised as a highly successful method of teaching in early years education both in the classroom and at home. The extensive Edx Education product range aims to support parents and educators in all aspects of play-based learning, and includes maths manipulatives, early childhood active play, and art & craft accessories.
Edx Education has grown into a major supplier to the international education market, exporting to more than 90 countries, with sales & marketing offices in North America, Europe, Middle East and Asia. Edx Education has an ongoing program of developing innovative products and marketing under the Edx Education brand and works with leading educators who advise on trends in education and the development of innovative new products.
About Annabel Karmel
With a career spanning 30 years, London born mother of three, Annabel Karmel, has pioneered the way families all over the world feed their babies and children.
Credited with starting a food revolution with her trusty recipes and methods, she has become the UK’s No.1 children’s cookery author, best-selling international author, and the mother of all feeding experts with 47 cookbooks…and counting.
With the sole mission of raising the standards of children’s diets, Annabel is a regular media commentator on food-related issues, and she regularly undertakes consultancy work for major nursery chains, leisure resorts, restaurants, and hotels worldwide.
In 2006, Annabel received an MBE in the Queen’s Birthday Honours for her outstanding work in the field of child nutrition, and she has since become recognised as one of the UK’s leading female entrepreneurs.
