Regulars / Young managers | 55Young managers – Jessica Hung, Maxcess InternationalJessica Hung, global marketing manager at Maxcess International, discusses her career in print and the expansion of RotoMetrics’ fexible die production with the opening of a new plant. Interview by Jordan Hartor Maxcess and all its brands, which include RotoMetrics, Fife, Tidland, and more, I focus on the digital communications and initiatives that help our marketing team support everything Ffrom sales to customer service to our educational programs. It is common to hear that someone didn’t specifcally look for a job in labels. However, I got into the industry because good career opportunities were presented to me. I was able to learn what this industry is about and how important it is to end consumers. That is what drew me in. “I joined in the middle of 2020; chaotic times are a great moment to join a company” I joined RotoMetrics around the time it was merging with Maxcess. I was able to see so much opportunity for the company on the horizon that it was of huge interest to me. I started as a global marketing project manager. I was relatively new to the industry compared to plenty of seasoned associates and experts when I joined Maxcess. I had the opportunity to learn while Jessica Hung, global marketing manager at Maxcess International coordinating everything from the different tradeshows we were participating in, to the advertisements we had in different industry more about the manufacturing process and they want to know publications and social media. There was a bit of managing that things are green and creating less waste. They want to know everything, from the product and customer communications side, that manufacturers are taking steps toward having greener and less as well as looking at what RotoMetrics and Maxcess can offer wasteful production. I would also say that converters themselves customers as a combined company. also want to know more about their processes so that they can It has been a journey. When I joined, we were in the baby steps improve for themselves and for their customers. This means of creating MyMaxcess, which is the Maxcess side e-commerce. learning more about how exactly the material is interacting with We had MyRoto as reference, which is the RotoMetrics side everything else at every point along the printing press. People just e-commerce, so I’ve been able to see those projects and manage want more and more information. the growth and improve them for customers. I joined in the middle of 2020; chaotic times are a great moment to join a company. They RotoMetrics expansionhad great plans in mind for where the company was going; they We are expanding our RotoMetrics facility in Eureka, Missouri. I’ve just needed resources and a really focused mind on being able to been able to visit that facility a few times. They made solid dies carry them out. For example, in labels RotoMetrics is a well-known and accessories and we are expanding a whole new section just name, but how do we bring in the other brands that we now for fexible dies. This was in the works because we heard feedback represent together? from customers about the popularity of fexible dies in the Midwest Joining RotoMetrics and Maxcess right after their merger and region, the west coast, and the southwest, and we wanted to during Covid, I’ve been able to see a lot of growth opportunities service those customers better. and take those and run with them, which has been an amazing With the growth that RotoMetrics and Maxcess have seen, we experience. For example, around the time that I joined, Maxcess wanted to build a plant where we start with the best of our brands had been doing plenty of tradeshows but not too many webinars. around the world and combine that with the best technologies and Since we were realizing that we couldn’t meet customers in person strategies to create the best product for the customer. That plant at the time, we were missing some of that interaction where our just opened, and we are now producing fexible dies there that will customers can stay educated or ask questions about their own ship to customers even faster with shorter lead times. We are on applications. I was able to start a webinar schedule and cadence track to start producing and shipping out more than 200 fexible so that customers could choose when to interact with us. This dies a day just from that facility. That product will service the rolled out globally so we could stay in touch with everyone during Midwest, southwest, and west coast customers. the pandemic. Being able to fnd these new ways to connect with customers has been my favorite part of the job. There are a few trends to keep an eye on, all revolving around Watch the full interview here: youtu.be/bmVTTpXQbBkcustomers. We have been hearing that customers want to know Jan - Mar 2022