60 | Regulars / Q&Atech-driven. We are on the cutting-edge of Philippe Voet: I could give a standard the market decides.sustainability. We just need to communicate answer: more digital, and more sustainable. The shift towards sustainability is differently. The Labelicious competition But in the end, I have to say: it depends. happening. It’s still a minority, but more launched by Finat in 2019 is a perfect Our industry will go where the market and more big companies are coming to us example – a positive initiative which shows takes us. Our challenge is to be ready for to discuss the possibilities around more the possibilities of our industry. the demands of today and tomorrow. We sustainable materials, even if it increases are not the drivers of the market in that their costs. Young consumers will be a driver, L&L: How do you think the label industry respect. We have infuence, of course, which because they are more willing to pay extra will evolve over the next decade? is a nice position to be in, but in the end for sustainable products.“I am convinced that labels are the future for sustainability. This is because with the alternatives, you cannot easily separate the ink or the material from the product. A self-adhesive label Multi-layer label printed by Etivoet for Chevron can be removed”labelsandlabeling.com