All4Labels | 107Inspirational showcase for wine and spirits labelsLabels displaying the local heritage of wine and spirits are being produced by All4Labels’ fagship facilities around the globe. In Cape Town, Gill Loubser, witnessed the launch of an exciting global marketing strategy hat do these eight, seemingly he explained. Created in conjunction unrelated, countries have in with a newly launched packaging design Wcommon – Argentina, China, division, called All4Graphics, each label will France, Germany, Italy, Mexico, Russia and embody the natural beauty and traditions South Africa? They all have distinctive of its region of origin, while demonstrating wine-growing credentials and are described All4Labels’ technical and innovative by All4Labels as the eight locations of capabilities.its blue-chip sites, specializing in label In addition, underlining the importance production for this ever-burgeoning sector. of building an open environment with This was brought home at the Cape relationships throughout the value chain, Town launch of the group’s global business All4Labels is working closely with a group of Motherland, All4Labels’ global showcase strategy – dubbed ‘Motherland’ – at the partners to share this ethos, including Avery for the wines and spirits markets, aims core of which is a marketing campaign Dennison, Fedrigoni Self-Adhesive, Leonhard to capture the unique essence of each product and express it through packagingdesigned to emphasize the creation of Kurz, H+M, Estal, Actega, Nilpeter, Omet, HP sustainable labels and packaging, especially Indigo and Luxoro.aimed at the wine and spirits market. Why South Africa? According to Guido Iannone, the Through the use of eye-catching design The choice of South Africa as the Motherland campaign will demonstrate and innovative production, examples of launching-pad for this global campaign how All4Labels is pioneering innovation labels were unveiled that encapsulate a was intriguing. However, it’s logical, as with bold creativity, high quality and wine’s particular essence and local heritage. Marco De Pizzol explained: ‘South Africa sustainable packaging for local and global Welcoming guests, an understandably is one of the oldest and best-known wine and spirits brands.proud MD of the South African operation, wine-growing regions in the southern ‘The goal for All4Labels,’ he continued, Marco De Pizzol, said: ‘This is a big day for hemisphere. The Western Cape in particular ‘is to enlarge its presence in this premium us. We’re not only celebrating the launch of is ideal for wine cultivation. Here cold market. ‘Wine and spirits have been a core the global Motherland project dedicated to Atlantic Ocean currents meet the warmer focus of our sales strategy for a long time, the wine and spirits industry, but we’re also currents of the Indian Ocean, resulting and we have developed an extremely high offcially opening our new digital printing in a Mediterranean-like climate, with level of technical expertise in label and facility here in Cape Town.’ temperature fuctuations that provide the shrink sleeve production with exceptional In concert with All4Labels’ global magic formula for our excellent South fnishes and embellishments for premium strategy, the Cape Town facility is dedicated African wines.’ brands. We are now using this global to digital offset technology. It was three In fact, as he went on to emphasize, campaign to deliver exceptional stories years ago that this plant embarked on a South Africa is the ninth-largest through our premium labels, supporting our transformation and growth project that has wine-producing country, accounting for 3.4 customers with sustainable solutions and now resulted in the formal opening of this percent of the world’s output. And, with high premium effects.’digital printing facility, marking a further many the country’s fnest wine varieties In addition, All4Labels is committed to milestone in All4Labels’ investment plan famous on global markets, it’s also a sector producing labels and packaging in the most and allowing entry to South Africa’s wine of prime economic value, giving direct or effcient and responsible way. and spirits market. indirect employment to some 300,000 Sums up Paola Iannone, VP marketing ‘We rely on our digital DNA; to us it’s people, and representing a major revenue and communication: ‘The Motherland more than just a printing technology,’ stream for the country. campaign offers the opportunity to Marco De Pizzol told his audience. ‘We truly ‘The wine and spirits market is promote our brand with an inclusive believe that the future of label printing, demanding and emotionally driven and message that we all are daughters and and packaging in general, is digital. At our we’re glad to embrace this challenge,’ he sons of a mutual motherland. We believe fagship plant in Hamburg, Germany, we added. ‘We’re part of a global network but products and brands, as well as people and operate the world’s largest feet of HP our focus remains on the local market. countries, have their own specifc DNA – Indigo presses. It’s our frm belief that If a customer has a specifc decoration identities based on lands, heritage, stories this commitment to digitalization allows requirement, we can draw on the and individual peculiarities. It will be a us to improve agility in the supply chain; experience of our production network truly global journey and we are expecting reduce a product’s carbon footprint; partners, as well as our global hub for to discover what makes us special through increase effciency and speed to market; innovation at our Centre of Excellence.’ these unique designs.’and minimize waste during the print run,’ Also addressing guests was the group’s he added. ‘Digital printing, along with chief sales offcer, Guido Iannone, who For more from Gill Loubser variable data printing, allows a high level attended the event. ‘In the coming months, on the Africa market, go to of personalization, ensuring products that All4Labels will be producing eight special www.labelsandlabeling.com/stand out on retail shelves.’ label concepts on wine and spirits bottles,’ contributors/gill-loubserJan - Mar 2022