Sanchuang | 129Sanchuang makes digital move with ScreenChinese label converter Sanchuang is making full use of its conventional and new digital resources to offer customers innovative label products. Yolanda Wang reportsocated in Bishan district, Chongqing, assistant, merchandiser and delivery driver label converter Sanchuang has a to support the development and expansion Lworkshop of 2,500 sqm and more than of the business. Sanchuang was soon on 50 employees. The company is equipped the right track and achieved positive and with two Label Source satellite letterpress, steady growth.Zonten intermittent letterpress, Zonten After years of development, Sanchuang intermittent offset press, a Screen Truepress has created its own blueprint for Jet L350UV SAI UV inkjet digital press, two success, which it calls its ‘best tricks’: Reborn high-speed die-cutting machines, standardized management, high-quality a Rhyguan die-cutting machine, Luster products and professional services. For automated inspection system, Pulisi visual standardized management, Sanchuang inspection equipment as well as a Xinhua has set up an internal ‘7s’ management ERP system. system, whose procedures cover a wide range of quality assurance processes, Chen Baixiang, general manager of Sanchuangincluding reorganization of the production “Label printing is workfow, cleaning and safety training. For high-quality products, a rigorous quality tests. ‘We chose this digital press because deceptively simple, inspection system has been established it happened to match a new order we were but it needs constant with automatic quality inspection developing. It has a stable color quality, equipment. Samples of each tested roll of wide color gamut and easy color matching effort and innovation products are kept for archiving to ensure and the print quality of repeat orders can consistency of product color and quality. be guaranteed,’ says Chen. to produce better And Sanchuang set up a professional service ‘Additionally, customers are fascinated by team to monitor the ERP workfow from the gloss and tactile printing effect of a UV products. This process receipt of customer orders, to internal inkjet press. Moreover, I am impressed with processing of orders, material allocation, the brand credibility and service concept will be endless”production scheduling, printing, post-press of Screen.’Owner Chen Baixiang previously had a fnishing and inspection, warehousing Sanchuang has fully tested the highly successful career in international and fnally outbound delivery, to provide performance of this digital press with trade in Guangdong Province. In 2013, he customers with a frst-class services. different materials and orders. They have happened to fnd out that Sanchuang was also tried to combine conventional and about to be sold, at the same moment he Digital investment digital printing processes to varying degrees had decided to invest his earnings in his In March 2021, Sanchuang installed a to provide customers with more diversifed home town. Screen Truepress Jet L350UV SAI series UV label products.With his years of working experience in inkjet press – the frst such press in the Most of Sanchuang’s products are international trade, Chen saw that demand Chongqing area. From the initial contact currently used in the beverage and for labels would continue to grow, opening with Screen to the offcial installation electronic products industries, with up huge opportunities for future growth. of the press took only three months. beverage accounting for about 70 percent. Therefore, he made the decision to take ‘However, we looked around for two Filmic PS labels account for between 60-70 over Sanchuang. years before investing in this digital press,’ percent of all orders.Chen admits he knew very little about Chen tells L&L. ‘I’ve been learning about After eight years working in the label the technical side of label printing at the different digital printing technologies, the industry, Chen knows he always has more outset. ‘Although I am full of confdence performance, range of label materials, to learn. ‘Frankly, although it seems that in the development of this industry, I market segments and so on. But I didn’t I have learned a lot compared with when didn’t know much about the technology fnd suitable equipment matching our I took over Sanchuang in 2013, the more I and market, so I had to start from scratch. order structure.’ know, the more I fnd I need to know on a Fortunately, a partner who carried on from With the pandemic-era label industry deeper level. Label printing is deceptively the original company knows a lot about now being pushed towards automation simple, but it needs constant effort and this industry, so production and operations and AI, we are entering an era full of innovation to produce better products. This were not greatly affected by the change opportunities but also uncertainty and process will be endless.’of ownership.’ new challenges, in which enterprises Chen gave full play to the ‘courage need to think hard before investing in For more from Yolanda Wang and aggressiveness’ of his ‘newborn calf‘. new equipment.on the Chinese market, go to He went straight into the front line and Before investing in the Screen press, www.labelsandlabeling.com/worked in different roles such as sales Sanchuang conducted several rounds of contributors/yolanda-wangJan - Mar 2022