ADVERTORIALHP secure digital printingHP Indigo printing technology support a range of secure digital printing features that help PSPs provide their customers with the security, brand-protection and authenticity features they need. These include:• Overt security features such as holograms and color-shift inks.• Semi-covert features, such as QR codes or microtext, to be authenticated with another device.• Covert features, including invisible inks, which are authenticated by experts or purpose-built devices.• Forensic-level features, detectable only in a lab and always authenticated by expert inspectors. Case study American Label, a US-based PSP, used HP Invisible Ink to help its customers fght against the damage to business caused by counterfeit products. “The problem with counterfeiting isn’t just loss of revenue – it can create a black mark on their reputation”, said Thor Rasmussen, Director of Sales and Marketing, American Label. By using Invisible Ink, applied through the PSP’s HP Indigo presses, American Label was able to offer security features such as watermarks, micro text, serialized numbering and micro QR codes, among others. “Implementing the Invisible Ink security features is extremely easy on our end. It’s just like adding another color” added Rasmussen. “It’s amazing the business you get when you have that capability. Five years ago, Indigo labels represented 5% of our business – now it’s 50%. It was just a matter of saying ‘yes’ to our customers.” 1 https://www.banklesstimes.com/news/2022/05/01/the-global-value-of-counterfeit-goods-represents-33percent-of-global-trade/2 https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales3 Coronavirus (COVID-19) and the global trade in fake pharmaceuticals - OECD4 https://www.smithers.com/en-gb/services/market-reports/security/the-future-of-global-security-printing-to-20265 https://www.nutritionaloutlook.com/view/combating-counterfeiting-in-the-dietary-supplements-industry