Regulars / Q&A | 59The 26” Game-Changer“We tell the customer we’re tracking The new FA-26 is designed for high quality their color, and in two years’ time production of fexible packaging and labels we’ll be able to guarantee that color with quick job-setup and very low waste.will look exactly the same”required for a particular site. But we have really missed the shows. I miss the networking and meeting people.L&L: How do you think the label industry will evolve over the next decade?DR: If we look at automation, I think there is untapped potential in personalization. We have customers who still haven’t made the most of it. People love having a product with their name on it, we all do. I think the time will come where – a bit like Label Traxx’s Siteline – you almost have web shop fronts arranged for all your customers, through which they are selling their products but actually it is us in the background, producing the personalized labels for the products. But there are campaigns you see where you buy a personalized product and it’s just a label stuck over another label, or generic names that have been printed. It’s not the same. I don’t fall for it. But I would buy something personalized, for sure.I always used to think we would become 100 percent digital one day. But I just can’t see it. I still see fexo in the market because there are some things it can do amazingly well compared to digital. When you are talking about high-speed long runs, fexo is still the leader for sure. Everyone talks about label printers having to diversify. I think there will be so many more of us that are doing pouches, sachets or folding carton. Many brands talk about moving away from labels and into direct printing onto containers. It’s going to happen more and more. Companies who buy massive amounts of product because they are pre-printed – they’re stuck with those bottles. These options will slowly open up to them because they’ll be able to buy less quantity, they’ll be able to get it quicker, and therefore direct printing onto Cosmetics and toiletries are Amberley Labels’ biggest marketcontainers will become more popular.There’s a little business book I loved reading years ago called ‘Who Moved My Cheese?’ It’s a great story. Two pairs of mice are in a About Amberley Labelsmassive warehouse with lots of cheese. Two of the mice just continue visit nilpeter.comto eat the cheese that’s around them, and the other two take it in Established in Blandford in Dorset in the early 1980s, Amberley turns and go out to search for more cheese further away. And the Labels is now part of the Coveris Group. Continued investment ones who live are the ones who keep searching from day one. The in pioneering production technology has long established the industry has to have a ‘Who Moved My Cheese’ moment.Blandford site as a leader in digital print, achieving multiple The digital arena is still so young. There is still so much more to do. award wins, industry accolades and some of the world’s most I love being impressed by presentations from HP Indigo: look, now iconic brand campaigns. Amberley was selected as the only there’s a way to print a spot color for a customer and actually send a UK partner for Coca-Cola’s ‘Share a Coke’ campaign in Europe Delta E report to them straight off the press, linked to the ticket. We because of its experience and capability in digital printing tell the customer we’re tracking their color, and in two years’ time I’ll using HP Indigo technology. A clear-on-clear label for Fortnum be able to guarantee that color will look exactly the same. And that’s and Mason Still Blenheim Palace Natural Mineral Water won why we continue to evolve. But for me, it’s all still in the digital arena. Finat and World Label Awards trophies.Amberley joined Coveris’ pan-European packaging group L&L: What are your main hobbies outside work?in 2019 as its luxury labels brand. Supported by multi-million DR: I have three children, who are all grown up now, and we have investments in additional state-of-the-art technology and season tickets at Reading Football Club which I really enjoy. My wife infrastructure, the Amberley brand was extended to Coveris’ and I love to travel. We’re only 15 minutes away from Heathrow Labels site in Boston, Lincolnshire, UK, in 2020.airport, so on a Friday night sometimes we just make the decision Its dual facilities now offer a platform of unique support and jump on a fight for a weekend break in Europe. And I enjoy going services including Europe’s largest independent platemaking to nice restaurants.facility, integrated studio, reprographics suite, and award-winning Recycling Center. Additional satellite services within the group also include multiple innovation centers, creative and development platforms, cartonboard, flm Go to www.amberleylabels.com for more informationextrusion and printed fexible flm products. Apr - Jun 20222021025_NILPETER_NEW_FA_26_GB_210x297_LandL.indd 1 2021025_NILPETER_NEW_FA_26_GB_210x297_LandL.indd 1 04/02/2022 09.5604/02/2022 09.56