Wine labeling | 69What is the most unusual wine label you have “Sustainability will seen on the market?play a major role Matthias Vollherbst, Vollherbst in wine and spirits Orpheus & The Raven by the Vinoneers. It is a label that thoroughly where the highly covers the bottle – but in a way that you don’t see a start nor the end – complex design infnite label beauty. There is so much should comply to explore, so much detail – from two different gold foils to a traditional with new materials letterpress numbering that makes each bottle a unique piece of art. The promoting recycled unusual style very cleverly speaks wine language and therefore attracts content, renewable wine as well as design lovers likewise.sources and supporting recycling”Giuseppe Mascia, CBA DesignAmerican, South African and Australian wineries are more recycled will become vital. expressive and unusual. 19 crimes ‘Packaging serves multiple functions uses ‘living labels’, a technology – protecting and preserving products, in augmented reality that brings differentiating and positioning brands and the experience for the consumers connecting with consumer values,’ adds to a new level. What is excellent Gabriela Neves, head of sustainability is the technology itself and the at All4Labels. ‘But we can foresee remarkable story that you can sustainability will play a major role even in experience through it.wine and spirits where the highly complex design should comply with new materials promoting recycled content, renewable Louis Rouhaud, Polyartsources and supporting recycling with We’ve seen labels made of wood. Even dedicate solutions.’though the printing is not the most ‘I think the number of SKUs and elaborate, it conveys a lot of value packaging options will continue to grow,’ on sustainability, but also the way adds Resource Labels Group’s Frydryk. ‘And wine is made as it is aged in wooden as the demographic changes a bit towards barrels. But the most striking trend the younger wine drinker, I believe we will we see is bottles without labels; that see a change in design and delivery method is, with a design directly printed on as well as an emphasis on sustainability to the bottle; that might be the future, complement the brand story.’or one future of the prime labeling More luxurious materials married with industry, as sustainability seems to be sustainability is the future according to driving the whole industry now, and Avery Dennison’s Marzette. ‘You don’t have direct print saves one operation, saves to choose between the two,’ she says. ‘Not energy, saves materials.only are labels becoming more sustainable, but brands are looking at overall packaging. Recycled glass, paper etc. in addition to boxes and other formats.’Kevin Frydryk, Resource What is clear is that wine packaging is Labels Groupa powerful tool that can change buying This may seem like a surprising preferences and consumption patterns in response from a company that signifcant ways. produces labels – but one of the unique labels is from Saldo, which uses a very minimalist For more information, read approach for its label. They have the Label Academy’s ‘Label Embellishments and Special purposely chosen a path that Applications: Exploring the they think best represents their techniques and processes used brand and as I mentioned before, for adding decorative fnishes telling the brand story is what I and functionality to labels’ believe a great label should do.book, available on Amazon or through the Label Academy section of labelsandlabeling.comApr - Jun 2022