Haney Packaging | 93Haney Packaging looks to accelerate changeCincinnati, Ohio-based Haney Packaging is looking to accelerate label and packaging innovation with a unique operation. Luis Rodriguez reportsaney Packaging, based in Cincinnati, Ohio, has gone through many Hiterations since its founding in 1990. Initially started as a graphic design agency assisting local businesses with marketing and print collateral needs, the Haney Packaging of today looks a little different. In 2017, after being renamed Haney Graphics in 1997 and Haney Packaging Resource Center in 2004, the company was rebranded as Haney Packaging, The Packaging Microfactory. ‘Historically, Haney was always innovation for others,’ says Dan Haney, co-founder and president of Haney Packaging. ‘We would innovate, fgure out the issues, prototype the product, put it HP Indigo 20000 press at Haney Packagingthrough testing, vet it, and hand off what we call the recipe card. That was it. But all that changed about four years ago.’ Comco multi-substrate ProGlide 8-color From innovation to activationThe company has now been re-purposed fexo press, and more pre-press and ‘It starts with someone else’s idea, right?’ to assist and guide its customers – typically post-press capabilities. The equipment is says Haney. ‘A brand owner has a new small-batch, consumer packaged goods used to create what Haney calls a ‘mini product or a variation of an existing product companies (CPGs) – in developing labels supply chain,’ where it quickly turns of some sort and, for example, they’re and packaging that not only stand out around prototypes and designs to show its looking for something that’s in plastic they in a congested market but also utilize customers what’s possible. don’t want to be in plastic. And to that technology that is innovative and ‘In the simplest terms, if I had one word extent, we can help infuence and shape the sustainable. for it, it would be an incubator,’ explains overall consumer experience around the The company’s 105,000 sqft facility Haney. ‘Haney Packaging is focused on packaging itself.’contains a large feet of equipment, connecting early innovation to activation. At Haney Packaging, the process always including a 12in HP Indigo WS4500 press We do that through a suite of what we like starts with the design and technical and 30in HP Indigo 20000 press, multiple to call a microfactory, a mini supply chain criteria of the packaging. As a graduate of Roland large format digital presses, a 43in all under one roof. Enabling us to really graphic design, Haney believes that the Nordmeccanica Super Simplex SL1100 show and help our customers understand performance and look of the packaging go solventless adhesive laminator, a 16in what’s possible.’ hand-in-hand.“If you really want to affect changes in the industry, you have to go to the small-to-mid tier players. If you give them the same tools the larger companies already have access to, the whole process Technical workshop sessionis accelerated”Apr - Jun 2022