ADVERTORIALLeverage HP Indigo Technology in the Shrink Sleeve RevolutionA Booming Application • The technology enables ink order print with white ink. Premium Shrink sleeves represents a third change on the fy – providing White for Sleeves (PWFS) of the global labels market share the ability to print the white was specifcally developed to after pressure sensitive and glue separation frst or last depending provide a low friction surface applied, bringing to market a full on the application. for smooth converting, and 69% 360-degrees design fexibility on white opacity for a premium a variety of container geometries. • A thin and fexible ink layer look. PWFS provides a dynamic Shrink sleeves application is following the media shrink coeffcient of friction (COF) an attractive proposition to process without graphic with a range of 015-0.3. This brands and customers due to its distortion. range suits manual and aesthetic appeal, high fexibility semi-automatic sleeving lines.of graphic and data presentation, • An inline priming system to high durability print, achieved enable printing on a wide range Leveraging HP Indigo Technologyby reverse print technology, and of substrates. Shrink sleeves application requires application compatibility to any a deep knowledge and experience container, material and shape. • Finally, the ability to digitally in selecting the right materials and A full coverage shrink sleeve may also be a more cost-effective and simplifed option, compared to traditional product labels, by eliminating multiple label components from each pack and replacing them with a single solution. These advantages are turning shrink sleeves into the fastest growing label segment with a projected revenue of $15.5Bn by 2026 (AWA 2021, Mordor Intelligence).HP Indigo Digital PrintingShrink sleeves leading printing technologies are set in gravure and fexo. Digital print focuses mostly on short runs, craft beers, product promotions and mock ups. The main advantages of digitally printing shrink sleeves with HP Indigo are the fast time to market, low set up cost, low waste, and the ability to print variable data. Hundreds of label converters are using their Indigo presses as their frst step into shrink sleeves.There are a host of key advantages for converters utilizing HP Indigo technology, notably: • It is the only digital technology where the ink is dried on the blanket and not directly on the media, keeping heat sensitive media from uncontrolled shrinking.