98 | Luminar Group100,000 units per SKU. That’s not feasible for most small FMCG businesses with multiple products and razor-thin margins. Furthermore, we want to enable SMEs to drive growth to their business, rather than have their cash fow locked up in bulk-run packaging.’Luminar aims to break down the barriers to high-quality print packaging by turning all the drawbacks of traditional solutions on their head. Its hybrid and digital printing equipment, including the recently installed Screen press, aims to deliver premium packaging at a low cost and in a much Luminar helped new brand Mingle to launch its frst range of sachets into the market, among other product formatsshorter turnaround time.Shaking up supermarket shelves“We have a passion for educating our customers As for almost every other business in Australia, the pandemic brought on the buying journey, and the positive impact tremendous challenges amid massive on-demand short-medium run lengths can have growth for food company Mingle Seasoning, a relatively new brand offering on any business”a variety of sauces and seasoning created for busy individuals and families who want to connect around food. When Covid-19 arrived, the Mingle brand grew rapidly and needed a partner with insight, technical knowledge and support.‘Our business is trying to break the mold in the favor space through more than just product quality,’ says Adam Morris, managing director at Mingle Seasoning. ‘Our packaging design is a key strategic element of our marketing strategy and is a pillar of the business. We do not have the marketing budgets of the larger players, so our products need to stand out on the shelf.’FWD Form Nutrition entered the supplements market looking to create products that are natural and benefcial to those looking for continuous improvementMingle Seasoning decided to work with Luminar because of its attention to detail and a keen interest in working alongside Muscling into the supplements market would be.’customers – rather than treating them as FWD Form Nutrition entered the FWD Form Nutrition has recently a ‘revolving door of income.’ supplements market looking to create launched an online shop, which is just the ‘Its industry knowledge, problem-solving products that are natural and benefcial to beginning of its journey. Now that the ability, and genuine interest in the success those looking for continuous improvement. founders have the right packaging, they can of our business has been refreshing but also A naturopath, who helps formulate the start bringing its core mission to market: integral to our journey so far,’ adds Morris. supplements, suggested the co-founders inspiring people to go after what they want, Luminar helped Mingle source Elle and Scott meet with Luminar, which whether in ftness or their career.new packaging formats, offered more eagerly stepped in to help the brand ‘Mingle and FWD, for me, are examples economical options, and worked package its products and break through in of exactly what I’m in this business to do, collaboratively with the client to help them a crowded market. to facilitate growth,’ says Ellis. ‘Our purpose optimize their production and impact on ‘We wanted to create packaging that is to help businesses sustainably, innovate, cash fow. looked clean,’ Elle says. ‘It needed to and grow confdently.’ ‘Luminar helped us launch our frst look sleek, clean and premium. People One of Ellis’s biggest goals is to make range of sachets into the market, among consuming our supplements need to trust labels and packaging as easy to purchase other product formats,’ continues Morris. that they are high-quality products. The as a pair of shoes. ‘I want to promote a ‘These sachets have become some of our FWD Form Nutrition brand is about leaning digital-frst mindset, and not just in the most popular products and are in a unique into the uncomfortable and improving sense of digital print, but also in the way packaging format. The sachets are for sale yourself, and we want our community to that we run and operate our business, our in Australia’s major retailers, and are also be inspired by that.’ processes and procedures, and how we being exported to New Zealand. As these Scott adds: ‘We had an initial communicate both internally and to our products have matured, Luminar has been conversation about getting a stand-up customers and suppliers,’ concludes Ellis.a part of our optimization projects through pouch for the supplements and then trying cost reductions and material adjustments, to fgure out how powder would ft into For more information about which have helped us drive more them. Luminar helped to highlight a lot of Luminar, visit luminar.com.aupromotional growth with the savings.’ issues because we didn’t realize how hard it labelsandlabeling.com