108 | Durable labelsSystem], for example,’ says Cirigliano. ‘So, It’s also a matter of looking at what’s “We’re constantly for us, it’s just a matter of sticking to those been done in the past and seeing if exact materials, so we know the product is there’s any overlap when it comes to the connecting with our going to perform well.’ conditions the label may be enduring or colleagues around the time it is meant to stay attached to a Push it to the limit powdered drum, for example.the world to have a What does it take to push a label to the ‘I think the big thing is that it’s a limit? What would it ultimately take collaborative process, both internally at 3M pulse on how trends for a label to survive the exit of Earth’s where we work with teams and externally atmosphere, the cold vacuum of space, and where we work with our business partners, are changing and the re-entry? end users and converters,’ says Raymond J. ‘I imagine it’s a lot of shared knowledge Maskow, regional converter specialist at 3M how it’s going to because your customers are the ones using Converter Markets. the fnal product, so if it doesn’t work ‘For most of us at 3M, we’ve not been to affect our portfolio”the ways it’s intended to, they bounce space yet. We don’t know exactly what it’s how trends are changing and how it’s that knowledge right back to you,’ says going to take to get up there, but there are going to affect our portfolio.’ Cirigliano. ‘There are times when there’s a lot of engineers who have a generalized This, on the converter end, can make a material we’re not sure about, we’ll get idea of what that’s going to take, what things much easier. The testing has been some sample materials, and we’ll run a few parameters they’ll need, they’ll give out done by the supplier, so the converter short runs and let the customer test them those specifcations for it, and we’ll work to can trust the product will work. And it to see if they meet performance.’ select the materials that point most closely also allows the converter to stick to strict Across the supply chain, from supplier to what we’re looking for.’guidelines established by the governing to converter to end user, collaboration body that will ensure the product will be and shared knowledge are the basis for For more info on the companies good to go on the other end. fguring out how to develop and utilize a mentioned in this article, ‘There’s a very strict testing process that product that will survive the extremes that visit www.averydennison.com, goes on for GHS [Globally Harmonized a durable may encounter. www.3m.com and www.teamdls.comDigital Hybrid DIGITAL INKJET SYSTEMVersatility> Print resolutions: 600 x 600dpi / 600 x 1200dpi> Integrated SEMI rotary or FULL rotary converting> Stand alone flexo printing, converting & coating press> Print & supply on demand> Reduced waste & single pass> High end print driver software & RIP> Variable information printing> CMYK & White option> No click charges> Only pay for ink you actually use> Competitive ink pricing> Wide range of subsratesNow Available With> Combined digital & flexo printingSemi-Rotary> Re-register facility for pre-printed websConvertingFocus Label Machinery Ltd: Kendryl Park •Chapel Lane •Bingham Nottingham •NG13 8GF •England • Telephone: +44 (0) 1949 836223 • Fax: +44 (0) 1949 836542•E-mail: admin@focuslabel.com Web: www.focuslabel.comlabelsandlabeling.com