Avery Dennison new plant | 85Avery Dennison inaugurates new plant in India Avery Dennison has inaugurated a new manufacturing facility in Greater Noida, signaling confdence in the growth of the Indian packaging industry and its commitment to the Indian market. Akanksha Meena reportsvery Dennison has invested around 250 crore INR (30.8 million USD) in setting up its new manufacturing Aplant, taking the company’s India investment to 1,000 crores INR (123.5 million USD) and doubling the company’s pressure-sensitive label production capacity.With this key business milestone, Avery Dennison celebrates 25 years of business operations in India and is looking for the next phase of growth. The company was largely reliant on imports 25 years ago for its labelstock sales in India. With the increased foothold in the Indian market, it has now moved to almost 100 percent localized production capability, making it more in sync with the prime Avery Dennison India’s newly inaugurated plant in Greater Noidaminister’s ‘Make in India’ initiative. Through this new facility, Avery Dennison will be consolidating its manufacturing “Avery Dennison has invested around 250 crore operations to better serve customer demands while optimizing the improved INR (30.8 million USD) in setting up its new effciencies gained from investment in new technology. manufacturing plant, taking the company’s India Saurabh Agarwal, senior director and investment to 1,000 crores INR (123.5 million general manager, label and packaging materials, South Asia for Avery Dennison, USD) and doubling the company’s pressure-says: ‘We are extremely delighted to inaugurate our world-class manufacturing sensitive label production capacity”facility in Greater Noida and with this latest expansion, we are looking for the next big chapter in our growth in India. The plant is equipped with coating and products that the market may require as Our new facility is built on one of the most lamination lines, along with high-speed it evolves.’ The Indian market will grow sought-after land allotted by the Uttar slitters and sheeters. It has a high degree of in double digits in the next three years, Pradesh government. By expanding in UP, automation, including the widespread use says Bhardwaj. we will be able to serve the requirements of of robotics. Bhardwaj adds that around 70 percent our customers better and also enhance the ‘The coating machine is almost human of the products Avery Dennison sells in company’s production capacity to meet the touch free,’ says Agarwal. ‘It is the only India are from its sustainable portfolio - growing demand of the Indian market.’ coating operation in Asia that is Lead 70 percent of the paper it buys for India Spread over an area of 12 acres, certifed.’ is FSC certifed. By 2030, the company the new plant will produce advanced The 12-acre site is equipped with a plans to source 100 percent of its paper pressure-sensitive materials for the labeling 500kw solar panel on the roof. from deforestation-free sources and be and packaging industry, incorporating best Pankaj Bhardwaj, VP of marketing, Asia 95 percent landfll-free.practices learned from Avery Dennison’s Pacifc, Avery Dennison, says that per The company started its frst plant global operations. Land for the new capita consumption of pressure-sensitive operation in Gurgaon in 1997 with a facility has been allotted by the Yamuna labels in India is 0.3m, which is still very hot melt coating line. Since then, it has Expressway Industrial Development low compared to other countries in the expanded its operations across India in Authority (YEIDA). The company was wider region. In Thailand and Malaysia, for major cities such as Pune, Bangalore, and looking for a location in North India for the example, the fgure is 3m, in Australia 8m, Kolkata and now in UP.new plant which would also have scope Europe 11m and the US 12m per person. for future expansion. Yamuna expressway ‘That clearly means there’s a lot of room and YEIDA ticked all the boxes in terms for growth in this industry. The new plant is To read more on the India label of logistics, access to raw materials and going to ensure that we serve the market market, visit www.labelsandlabeling.airport facilities. reliably. It will ensure we are able to localize com/contributors/akanksha-meenaOct - Dec 2022