| 67Suxin Smart Label Suxin Smart Label diversifies with equipment, innovationChinese label converter Suxin Smart Label has been adding digital equipment that has allowed it to create new high-value labels, Yolanda Wang reportsuxin Smart Label, a company registered and established in 2001, Sis on a path of diversifcation - both with its technology and product offerings, as the Chinese converter lays out a roadmap for the future.The company is equipped with a fexo press, letterpress and digital press, and primarily produces pressure-sensitive labels for the medicine, alcohol, tobacco and high-end health care sectors. Suxin Smart Label has more than 40 employees and the annual output value is close to 60 million RMB (8.9M USD).Diving into digitalDong Yiqun, the current chairman and general manager of Suxin Smart Label, offcially took over the company in 2011, after which he carried out a comprehensive upgrade of the company’s existing equipment. They eliminated the original intermittent letterpress machines, and Pulisi digital press installed in Suxin Smart Labelinvested in Label Source satellite letterpress and Weigang United fexo presses.“We already had demand for short run, Since then Suxin has begun to invest in digital printing and fnishing equipment. In personalized, variable data label orders before July 2021, the company installed its frst Pulisi digital press. investing in digital machines. We also fnd In October that same year, the company invested in Reborn digital die-cutting that the number of such orders continues to equipment. increase. When choosing digital technology, A year later, in October 2022, Suxin invested in its second Pulisi digital press and our goal was very clear”Darui laser die-cutting machine.Dong Yiqun explains the company’s decision to mix conventional fexo presses for a long time,’ Yiqun says. ‘Digital printing account for 20 percent of the company’s and digital technology. equipment is a new product for Pulisi. We total business.‘We already had demand for short run, had already installed their label inspection personalized, variable data label orders equipment and were very satisfed with Market-orientedbefore investing in digital machines. We their team’s professionalism, after-sales The company says it is diffcult to evaluate also fnd that the number of such orders service and timeliness in handling problems. which printing technology is best for continues to increase. Therefore, when We believe that their experience in the label the current label market, because each choosing digital technology, our goal was industry will enable them to anticipate and has its own strengths and weaknesses. very clear. We chose this technology to solve any problems we may encounter in For example, letterpress technology has meet the needs of existing customers, the label printing process.’ stable color and print quality; fexographic but it also aligns with the company’s After installing its digital printing printing is more environmentally friendly future business expansion plan. The equipment, Suxin began exploring ways and productive, especially with the ongoing digital press we need must not only have to innovate. Leveraging the advantages of progress of plate and plate-making stable performance, but we also require digital printing technology, the company technology. Digital technology removes the professional and timely after-sale service.’ experimented with materials, design and need for plates, allows for higher fexibility, After assessing Pulisi’s digital printing the print process. The end result was anti- and can produce variable data and equipment, Suxin quickly made its counterfeit, intelligent labels with variable personalized labels, which helps increase purchasing decision. data and two-dimensional codes. the added value of label products.‘We have been cooperating with Pulisi A year and a half later, these labels ‘This is the real reason why we invest Jan - Mar 2023