76 | Design trendsPackaging design trends to unwrap in 2023Packaging design is constantly evolving, and the trends for 2023 are no exception. With the focus on sustainability, we can expect to see a rise in eco-friendly packaging designs. Brands will also be looking for new ways to make their products stand out, through earthy colors, tactile efects and interactive elements. Here are the top fve packaging design trends to look out for in 2023. Akanksha Meena reportsTouch and feelTactile texture in labels and packaging has picked up considerably as it adds an additional dimension to packaging, appealing to other senses besides sight. The use of tactile elements in packaging, such as raised lettering, embossed patterns, or textured surfaces, creates a luxury feel and helps the product stand out on the shelf. Consumers are more likely to remember a product that they have physically engaged with, rather than just seen. Packaging that is designed to be touched and handled, with high-quality materials and attention to detail, can convey a sense of craftsmanship that instills trust in the consumer.Leading manufacturers of digital and conventional embellishment technologies are enabling brands to think beyond vision. Brands can beneft from latest developments in embellishment technologies offering in-line options for foiling, varnishing, embossing and debossing techniques to Tactile efects on Sipello spiritscreate tactile effects on labels and packaging. Wrap around design Wrap-around labels and shrink sleeves offer a 360-degree decoration option that makes a strong visual impact on the shelf. One of the main benefts of wrap-around patterns in packaging design is that they allow for a seamless fow of the design, and offer more real estate to designers. This can be particularly effective when creating a fowy pattern or a series of variants that are kept together. This creates a cohesive and visually pleasing design that can make a strong shelf impact. In addition, wrap-around patterns can also be used to create a sense of movement. This type of design also allows for more information to be put on the packaging about the product and add additional details through interactive technologies such as QR codes. Wrap-around patterns are particularly effective with shrink sleeves labels that are popular in the beverage segment. For example, Jimmy’s Cocktails brand of cocktail mixers uses shrink sleeves to create a strong impression with its bold-colored sleeves in a minimalist design that Shrink sleeves on Jimmy’s Cocktailsallows space for more information without looking cluttered. Earthy tones Earth-toned, subdued colors have been gaining popularity, and is often associated with sustainable and eco-friendly products. Earthy colors such as forest green, deep brown and beige are used to create a natural and organic aesthetic that resonates with consumers who are looking for more environmentally-friendly products. ‘We’ll continue to see a thirst for retro in 2023, but possibly a backlash to the clashing, bold colors of the 90s we’ve seen making a comeback in recent years. The calmer, cooler, more relaxed 60s and 70s vibe will be making an appearance (as they do, periodically) with warmer, earthy hues, more relaxed typefaces, and familiar illustrative styles. It’s all about making people feel less stressed and more comfy in volatile times,’ says Weedon. Newer printing technologies and ink-mixing methods have also made it possible for brands to print new colors on their packaging and labels. This has led to a wider range of color options for brands, allowing them to create truly unique and Scence chooses Earthy tones for its packagingeye-catching designs. labelsandlabeling.com