Syscon | 87Syscon rides high on Thai market growth Thailand-based Syscon is leveraging narrow web fexo and digital along with wide web gravure to provide integrated customer solutions for labels and fexible packaging. Yolanda Wang reportsyscon Labels & Packaging Company is located in Samutprakarn, Thailand, and the company’s current head, SNipat Joncharoensiri, is a typical second-generation printer. His father is a veteran printing entrepreneur, running a fexible packaging printing business with about 300 people.Regarding his experience in the printing industry, Joncharoensiri tells L&L, ‘Since I can remember, the printing workshop was one of my childhood playgrounds. The unique smell of paper and ink, and the regular sound of the printing equipment, all fll my memories.’After successfully completing his studies, Joncharoensiri did not immediately join his Gallus EM280father’s printing factory but took a year out to gain some wider experience. ‘Because I “Compared with gravure technology, inline am so familiar with printing, I really wanted to go out and see other industries and fexographic printing allows for printing shorter experience the work and life of a standard employee after graduation.’runs, is a more fexible production process and It was this experience that prompted is more environmentally friendly”him to choose to return to the family business and carry on the company that his father founded. Working outside the volume will increase by 40 percent in 2023, now, about 70 percent are international company for a year gave Joncharoensiri and the annual output value will reach 120 brands, and the rest are local brands. a different understanding of the printing million Thai baht, (USD 3.37m). So, how did In our interaction with them, we found industry, particularly the opportunities Syscon do it? that international brand customers pay for improvement and innovation. How more attention to the quality of label should converters use existing technology Continuously improving effciency products. They are more inclined to choose to improve production effciency and From its inception, Syscon made innovation international brand materials, such as reduce production costs? Which area of its primary focus. The production lines Avery Dennison and UPM Rafatac. Local printed packaging has greater development are equipped with a Nilpeter FA line, a customers care more about the price of the potential? Gallus press, and an HP Indigo 6600 digital product, followed by product quality, so we After working in his father’s company for printing press. Syscon was early users of HP recommend some local materials suppliers eight years, Joncharoensiri fnally decided Indigo 6000 series in Thailand. to them, striving to provide them with to focus on the label printing industry. So The company prints self-adhesive more market-competitive products and he spun this off the original company’s labels, shrink and stretch sleeve labels, services within their budget.’business, invested in land in Samutprakan, heat transfer labels, and in-mold labels, During the three years of the Covid on the eastern side of Bangkok, and set up which are mainly used in personal care, pandemic, the entire industry was forced a completely new company and factory, food, engine oil and home care markets. to slow down, and Syscon took full now called Syscon Labels and Packaging Currently, paper labels and flm labels each advantage of this time to optimize its Company. This new factory offcially account for half of the company’s product internal production processes and materials started production in 2017, and currently, mix. procurement. To some extent, these moves the workshop area has reached 2,600sqm, Shrink sleeve labels were previously alleviated the pressure on profts caused by with 60 employees. produced using gravure. ‘Compared with the rise in the price of raw materials.Under Joncharoensiri’s leadership, gravure technology, inline fexographic For example, the inline fexographic Syscon’s business volume only decreased printing allows for printing shorter runs, equipment used by Syscon had operated on by 8 percent in the frst year of the Covid is a more fexible production process and an average production speed of 40 to 60m/epidemic in 2020, and achieved steady is more environmentally friendly,’ says min. Through optimizing the equipment, growth in the following two years, with Joncharoensiri. the company has increased production increases of 12 percent and 25 percent, He also carefully analyzed the customer speed by 10 percent every six months, with respectively. He estimates that business base. ‘Among the customers Syscon serves the goal of reaching 90m/min.Jul - Sep 2023