E-commerce labels | 147Conservation and connectivity in e-commerce Consumer shopping habits have evolved since the pandemic, playing strongly in favor of e-commerce. Conservation and connectivity have become more crucial than ever to sustain the e-commerce packaging industry, Akanksha Meena reportsAndoni Rodriguez, business segment UPM Rafatac RAFNXT+ label Avery Dennison’s Eco Portfolio director of logistics, retail, offce and material is verifed by the Carbon products such as DT Eco are claimed linerless at UPM Rafatac Trust and is sourced from sustainably to offer 33 percent more labels per managed FSC-certifed forests roll than standard thermal papers“Improving the recyclability and therefore ccording to a survey by United Nations Conference on Trade the sustainability of packaging within the and Development (UNCTAD) Aconducted on approximately 3,700 e-commerce and logistics sector is only going consumers across nine economies, the pandemic has brought about lasting to grow in importance in the coming years, as changes in online shopping habits. The the world of e-commerce is only going to grow”survey examined the impact of the pandemic on consumer behavior in countries such as Brazil, China, Germany, Italy, South Korea, Russia, South Africa, Yara Ghoussoub, strategic project startups to big players such as Amazon Switzerland and Turkey. manager, paper, at Avery Dennison, – feeling the effects. The explosion in The results revealed that over half of says that in recent years, the demand e-commerce naturally led to a huge the respondents now shop online more for e-commerce and logistics labels growth in demand for e-commerce frequently. has increased, driven by a range of and logistics labels, and Domino saw Even though life across the world factors. ‘The pandemic has changed signifcant growth in our e-commerce has gone back to what it was before online shopping behavior forever. More labels business, as well as logistics and the pandemic, consumers seem to be consumers have shifted to online retail reverse logistics (return labels), during this satisfed with their online experience and due to the convenience to shop online and period.’are shopping online more than before return merchandise when needed.’the pandemic. UNCTAD reports that James Orford, global product manager Conservationworldwide e-commerce was 17.9 percent digital printing at Domino, agrees: Such large-volume e-commerce activities of total retail sales in 2020. This fgure ‘E-commerce was the saving grace are leading to the accumulation of grew to 19 percent in 2021 and 20.3 for many brands during the Covid-19 signifcant amounts of discarded percent in 2022. pandemic, with more people than ever packaging and labels, creating a signifcant Naturally, the consumption of before opting to order consumer goods on impact as the industry eyes more e-commerce and logistics labels and the internet. The effect was far-reaching, sustainable initiatives.packaging multiplied. with everyone – from small e-commerce Oceana, an organization advocating Jul - Sep 2023