152 | E-commerce labelsLinerless labels can help brands reduce their waste and achieve sustainability goals“Online shoppers expect fast and effcient delivery. Therefore, the streamlining of labeling and tracking processes, effcient routing and package delivery has become more important than ever”stage of the journey — from source to recipient. Driving effciency ‘Online shoppers expect fast and effcient delivery,’ Ghoussoub across the supply chain, intelligent labels (pressure-sensitive says. ‘Therefore, the streamlining of labeling and tracking materials embedded with RFID tags) are doing everything from processes, effcient routing and package delivery have become helping manufacturers work in greater lockstep with suppliers, more important than ever. To further improve operational to helping shippers optimize truckloads, to helping customers be effciency, Avery Dennison is leveraging linerless technology confdent in the authenticity and safety of the products they buy. to boost productivity and reduce downtime allowing logistics Domino has a wide range of high-resolution printing operations to maintain uninterrupted processes.’technologies, including both color and monochrome options, Effective tracking and identifcation of packages in e-commerce that can be integrated into existing converting and fnishing lines. require label durability and legibility throughout the supply chain. This means that variable data can be added to existing analog Material selection plays a crucial role in ensuring label durability. printing equipment. It has also developed vision technology to For example, topcoats can be used on direct thermal labels to ensure the correct information and variable data are printed and enhance durability and increase the resilience of label materials. validated before being released into the supply chain. Avery Dennison offers a portfolio of linerless products designed The demand for automation and effciency in e-commerce to meet the different needs in the market. Specifcally, its and logistics operations will continue to grow. Avery Dennison is AT-20 adhesive is purposefully designed to perform in extreme offering linerless products that are compatible with automated temperature conditions. application systems to help improve productivity and effciency. Lab testing and validation are also key. Before full-scale Avery Dennison is also collaborating with printer manufacturers production, Avery Dennison conducts thorough testing of print to develop integrated labeling and tracking technology and quality and adhesion under different environmental conditions explore advancement in equipment. (temperature, humidity, pressure) to ensure the quality and durability of its materials. Durability ensures authenticity UPM Rafatac offers DT OptiCut Linerless products that Logistics and e-commerce labels are prone to signifcant wear combine repositionability with adhesion properties including and tear during their lifespan. Labels can also experience resistance to high temperatures, moisture, and extreme cold. fuctuations in temperature and humidity when stored both Its RH9L hotmelt adhesive, part of the RAFNXT+ range, is indoors and outdoors. Over time, such conditions can damage specifcally designed for challenging logistics applications. It the label and make them unreadable. offers adhesion, even on challenging cardboard and fber-based Therefore, Rodriguez, of UPM Rafatac, emphasizes selecting packages, and provides effciency due to less bleeding and good the right label material is crucial to protecting the information cuttability. and keeping the package fowing effciently along the chain until As we navigate the challenges of increased waste and the destination, as well as reducing the impact that package has environmental concerns, there is hope in the industry’s on the environment. dedication to sustainable practices and innovation. The industry ‘As e-commerce and logistic demand evolves, there is a is actively working towards minimizing its impact on the planet. rising need for labels to play a part in helping to streamline the The industry also has a unique opportunity in developing robust logistics process, enhance product security and for returns labels connectivity throughout the supply chain for higher consumer to be smaller in size and digitally integrated,’ Rodriguez says. ‘In confdence in e-commerce.addition, labels not only secure the packaging’s performance but also bring the supply chain better functionality.’Technological advancements have played a crucial role in shaping the demand for logistics labels. For example, the All sources quoted in this article will be on hand at Labelexpo adoption of linerless technology is increasing, leading to more Europe 2023 to talk more about e-commerce labels. For more effcient labeling application processes, adds Avery Dennison’s information, visit www.labelexpo-europe.comGhoussoub.labelsandlabeling.com