52 | Kuresamarket and promotional work. Digital moveWhile digital was being enthusiastically adopted by converters elsewhere in the region – around the time of Kuresa’s factory move, Latin America was HP Indigo’s fastest-growing market – Kuresa remained loyal to its high-quality hybrid letterpress printing, preferring to keep an eye on the technology as it evolved.‘We were looking at investing in digital technology for a long time,’ says Kuresa’s CEO, Jaime Yoshiyama. ‘We spent some four years studying the various options on the market and getting to know the manufacturers at industry trade shows. We had felt that the productivity levels were not quite good enough for what we needed. But recently there has been a great evolution in the market in terms of the productivity of digital presses, and the quality of the printing has also improved.Kuresa has a feet of letterpress machines from Ilma ‘During the pandemic, we found that some of the work we were doing was not very effcient on our machines. There were “We are looking at ways to ensure Kuresa’s more SKUs and the runs were getting too short. This also spurred us into continued growth. We are open to all adopting digital.’After evaluating many options, Kuresa possibilities for the future”labelsandlabeling.com