Kuresa | 53opted for the Durst Tau RSC. What made Durst broadens Latin American installation basethe company choose the press over others available on the market? ‘Printing at high The installation of a Tau RSC inkjet install toner-based digital presses – speeds, without waste, with lower set-up press at Kuresa, as well as a frst in had lagged behind other developing time and great fexibility in materials – Peru for Durst, is one of a recent markets in their adoption of inkjet these have been the key factors,’ explains spate in Latin America for the digital technology.Yoshiyama. ‘The physical structure of the machine manufacturer. With offces ‘Productivity is the key,’ says machine, too – its robustness and stability and installations in Brazil and Mexico Ortiz. ‘When I was with HP Indigo, – is another advantage. It produces perfect already, the process of ramping up we were selling huge numbers of registration.the company’s presence in the rest machines in Latin America. But they ‘The print quality is excellent and the of the region began three years ago were only used for short runs and colors it produces are very vibrant. We did with the appointment of Bogota, in terms of overall market share, a lot of internal testing of our clients’ jobs Colombia-based sales executive digital was always under 10 percent and everything passed their quality needs. Alejandro Ortiz, who brought 20 of total volume. Digital has had It’s a highly productive machine and very years of digital experience at IBM, huge penetration, but not huge quick to set up a new job.Xerox and latterly HP Indigo. The volume. Inkjet can change that. Its ‘The press has given us an important pandemic hampered initial progress, productivity has improved so much amount of extra capacity. It allows us to but Durst has since installed Tau RSC in recent years that it’s now at a offer existing clients new options and ideas, presses in Colombia, Ecuador, Chile, level where it can compete not only such as personalization and promotional Paraguay and Uruguay, with Peru now with toner-based digital but even campaigns. They know we can produce added to that list through Kuresa. with fexo. It’s a press that can run at shorter runs for them if needed, and ‘Without doubt, the machine is 80m/min with enormous fexibility in that their work will be turned around gaining the traction in the region that materials and with all the benefts of more quickly. we were hoping for,’ says Alejandro digital printing. ‘We have great experience in promotional Ortiz, who handles Durst’s Latin ‘To have installations in so many labels, so the addition of digital will help American sales outside of Brazil and different countries in the region that area of our business even more. It Mexico. shows that converters in Latin provides more options.’It’s a notable shift in a region America can see the benefts of Yoshiyama is clear-eyed about the whose converters – though quick to Durst’s inkjet technology.’cultural change that the new press will Oct - Dec 2023