Health and beauty | 71n the dazzling world of cosmetics and beauty, spotting a product with packaging that does not include Iembellishments is almost as rare as fnding a unicorn.Brands are not just settling for shelf appeal, they are aiming to catch the elusive eyes of shoppers navigating through a sea of beauty products in a supermarket. Special effects and fnishing touches on beauty and cosmetic product labels turn packaging into irresistible works of art. Adam Frey, director of North American sales for Wausau Coated Products says that the cosmetic and healthcare industries, like many, are always looking to create an emotional response with the buyer to Actega Ecoleaf metalization system Minimalism is among a growing uses a donor roll of nano-metallic fakes drive purchases of their products. Label design trend in beauty product labels attracted to a printed trigger imageembellishment is one of the ways to create that connection. ‘If you can connect with your buyer in “IF YOU CAN CONNECT WITH YOUR “IF YOU CAN CONNECT WITH YOUR a few seconds because you personalized BUYER IN A FEW SECONDS BECAUSE YOU BUYER IN A FEW SECONDS BECAUSE YOU or customized the label material with a specifc foil emblem or highlight a PERSONALIZED OR CUSTOMIZED THE PERSONALIZED OR CUSTOMIZED THE feature or beneft of the product with LABEL MATERIAL, YOU HAVE A MUCH LABEL MATERIAL, YOU HAVE A MUCH varnishes or texture, you have a much better chance of that consumer choosing BETTER CHANCE OF THAT CONSUMER BETTER CHANCE OF THAT CONSUMER your product over other packaging that CHOOSING YOUR PRODUCT”CHOOSING YOUR PRODUCT”lacks these qualities,’ Frey says. ‘Quality, special ingredients, awards and safety are just a few of the features of a product to denote a more premium, luxury feel. It the integration of RFID technology at high that can be accentuated with the use of refects the consumer trend for authenticity speeds, all with spectacular registration. embellishments.’ and simplicity. On the other hand, there is In addition, with a focus on automation For example, hygiene and beauty a shift to a much more playful and joyful and consistency, Lemugroup also brand Dove’s classic dove logo in gold space – for consumers that embrace the introduced an inkjet embossing varnish embellishment shines against the glamor and excitement of beauty routines – module (MI350) as part of its MA350+ backdrop of a white label on almost these embellishments are often much more machine. This module demonstrates all of its products. High-end skincare tactile, encouraging people to play and high-speed productivity, ensuring no labels brand L’Occitane integrates gold and touch products.’ are lost during machine stops and starts.silver metallic foils into its label design, Actega EcoLeaf metalization system enhancing the packaging’s appeal. Popular FINISHING TECHNIQUES uses a donor roll of nano-metallic fakes beauty brand Pixi makes healthy use of Finishing machine manufacturers are attracted to a printed trigger image. metallic accents in delicate details on its developing technology to keep up with the Kurz offers its DM-Uniliner 2D/3D digital labels over soothing pastel hues, soft pinks, ever-evolving demands of brand owners. embellishment systems and the Distorun mint greens and calming blues. These machines not only offer aesthetic module, a material-saving cold transfer unit Ryan Chai, strategic account solutions labels but also come with automated for processing single images and endless specialist at Nobelus, says: ‘In the realm variable fnishing options on labels along décor. It operates by reading a print mark of cosmetics and health labels, there’s with material-saving capabilities. on the web and positioning the images in a long-standing emphasis on luxury and Iosu Álvarez and Eider Lizarbe of relation, at the same time monitoring and quality. Presently, there’s a discernible Lemugroup explain the two major trends syncing with the speed of the press. shift towards designs that are both in label embellishments. The frst is the Kurz also offers an inline metallization minimalistic and impactful. The allure specialization of labels that are increasingly technology developed specifcally for the of foiling, characterized by its refective challenging to manufacture and visually Xeikon toner press, using a part-cured quality, provides a distinguished highlight appealing. This is mainly achieved through ‘tacky’ toner to adhere the metallization to streamlined label designs. Furthermore, eye-catching fnishes that include holes effect to the substrate.there’s a mounting interest in holographic in the labels or the use of multiple labels An interesting decoration technology for and multi-faceted foiling techniques, with different materials. The second trend is shrink sleeves is by Pantec, which offers its capturing both a sense of premium automation and digitalization of production Cheetah N rotary embellishment system craftsmanship and a contemporary edge.’ for speed and accuracy. In this context, for applying single 3D images to shrink Design agency Kingdom & Sparrow’s the incorporation of digital inkjet varnish sleeves. Such effects cannot be achieved managing director Kieron Weedon for greater homogeneity and productivity on shrink sleeves by embossing. The agrees: ‘We’re seeing a real polarization stands out. customized 3D images are applied to the of approaches to embellishment in the In response to these market trends, shrink sleeve by heat and pressure from a healthcare and cosmetics industries. On the Lemugroup presented at Labelexpo Europe carrier flm at up to 20 images a second.one hand, is the minimalist approach that 2023 the LI220RFID, a machine that Wausau’s Adam Frey adds: ‘Without focuses on clean beauty - often also used enables the insertion of luxury labels and a doubt, the advancement of digital Oct - Dec 2023