72 | Health and beauty“SUSTAINABILITY IS HIGH ON EVERYONE’S AGENDA. BUT THAT’S “SUSTAINABILITY IS HIGH ON EVERYONE’S AGENDA. BUT THAT’S NOT JUST A SHIFT FROM RECYCLABLE AND ECO-FRIENDLY NOT JUST A SHIFT FROM RECYCLABLE AND ECO-FRIENDLY PRODUCTS, BUT ALSO REFILLABLE ONES”PRODUCTS, BUT ALSO REFILLABLE ONES”embellishment capabilities is changing the landscape and making it easier to provide embellishments on labels effciently but more importantly personalized and customized for the consumer.’He points out that Wausau is seeing interest in pressure-sensitive label materials that can play well with new digital forms of embellishment. Customized pressure-sensitive materials that provide the right base to allow these emerging technologies to function and provide value on a variety of surfaces are key to maximizing options for high-end cosmetics and healthcare products. FACTORING IN SUSTAINABILITY Christophe Dujardin, global business development manager of sustainability/cold transfer at Kurz highlighted at Labelexpo Kingdom & Sparrow designed Schwarzkopf’s SalonLab&Me products with hyper-personalized labels with clean and minimal embellishmentsEurope 2023 that Kurz transfer products are 100 percent recyclable. Any metallic or printed transfer fnish from Kurz on paper, cartons, labels and traditional plastics can be sorted, recycled and re-purposed within today’s supply chain. According to Dujardin, it is a common misconception that foil is transferred to the substrate during hot stamping and cold transfer, creating a composite (laminate) that is diffcult or even impossible to recycle. But that is not the case. Although foil is used for both processes, it only serves as an intermediate carrier for Kurz fnishing products. The actual fnishing is a sequence of ultra-thin varnish or metallization layers separated from the intermediate carrier in the machine and transferred to the material to be fnished by heat and pressure (during hot stamping), or pressure and adhesive (during cold transfer). The coating itself does not affect the recyclability of the product. Plastic packaging with fnishes from Kurz can be Kurz Distorun module is a material-saving cold transfer mechanically recycled, coated paper and cardboard can be recycled unit for processing single images and endless décoras normal or sometimes even composted.Another factor to consider is the deinkability of paper and cardboard in the recycling process. This means that printing inks SKINCARE BRAND NECESSARY GOOD USES and other surface treatments (fnishes, paints and fllers) from ECO-REFILL POUCHESpaper fber can be dissolved so that new paper can be produced London-based refllable skincare essentials brand, Necessary from the cleaned fbers. The International Research Association for Good offers reflls in compostable pouches. The brand’s Deinking Technology (INGEDE) has certifed Kurz transfer products, products are packaged in glass packaging designed by both cold transfer and hot stamped, as deinkable. The deinking packaging company Croxsons. residue is usually used thermally to generate electricity and process Established in March 2023, Necessary Good makes heat (steam) in paper mills.essential skincare products. Glass packaging was chosen by its Kurz also picks up embossed PET carrier material from the founder given its durability, recyclability and aesthetics. The fnishing plant as a part of its Recosys program to produce PET brand has launched an initial range of hero products consisting recyclate for the plastics industry.of face mist, face wash, moisturizer and micellar water. What And of course, sustainability starts with the substrate to which distinguishes Necessary Good is its reflling service, which the embellishments are applied. utilizes eco-refll pouches that can be conveniently composted ‘With the availability of recycled or alternative content papers at home and disposed of sustainably. and flms paired with specifc adhesives to allow for recycling When consumers begin to run low on their Necessary Good downstream, the sustainable material options are growing quickly,’ products, they can order a 100 percent biodegradable refll Frey explains. ‘We work hard to provide these sustainable options pouch and transfer its contents. The company frmly believes to perform with embellishment technology the same as previous that compostable, bio-based and biodegradable packaging nonsustainable materials, but it is not always possible. The impact presents the ideal solution for addressing waste issues within can be two-fold. the beauty industry. On one hand, products that contain tiny defects because Croxsons launched its lifestyle, beauty, health and wellness they contain recycled content may be considered unacceptable, division early in 2021 to complement its existing core business but for others seeing those defects confrms they are making a of supplying glass bottle containers, closures and decoration sustainable buying decision and creates that emotional bond to to international food and beverage brands. Since then, the drive a purchase.’ new division has provided brands in the sector with an unrivaled, fast-tracked NPD service and an engaging customer REFILLABLE PACKAGINGjourney, ensuring that every project fully meets the brief and Cosmetic brands are considering refllable packaging to reduce exceeds expectations.their carbon footprint. Several beauty and wellness brands offer labelsandlabeling.com