GESS Dubai partners with EdV to enhance year-round educator and exhibitor experience

Since launching 18 years ago, GESS has been at the forefront of connecting leaders across the wider education industry, both in-person and online.

During this time, the education markets of the United Arab Emirates (UAE) and wider Gulf Cooperation Council (GCC) region have become internationally known as fast-growing and open to educational innovation. More interest means more competition for educator’s attention—it is therefore increasing important to ensure your business is meeting the needs of the market.

I am delighted to announce our partnership with EdV, a service-led consultancy that complements our vision to drive innovation and excellence in education across the GCC region. GESS Dubai has always been more than an event; it is a dynamic platform where global education professionals, industry leaders, and innovators come together to inspire progress and create lasting impact.

Sarah Palmer

Brand Director – GESS Portfolio – Informa Connect

EdV’s deep intelligence translates market insights into each clients’ business context, to meet the needs of real schools as they grow in new and established markets. Uniquely, they combine local operational oversight in specific markets, including the UAE and wider GCC, with expertise across Education, Commercial GESS Dubai partners with EdV to enhance year-round educator and exhibitor experience 1 and Technology domains and decades of experience leading education and educational technology businesses.

Having supported GESS since its earliest iterations, I am excited to formalise this relationship between the Middle East’s premier education event and the region’s leading consultancy, connecting the right stakeholders with the best solutions.

Together, [GESS and EdV] provide a powerful new service model for vendors seeking to build sustainable relationships and long term success in GCC markets. Far from dropping into the region for a one-off event, maximise your ROI by engaging EdV as your local, service-led experts – on the ground, year-round.

Phil Redhead

Founding Education Partner — EdV

Our collaboration with EdV enhances the GESS experience for both educators and exhibitors, offering vendors direct access to EdV’s year-round support— from scoping market entry and GTM strategy, to cross-domain localisation, business development and scaling in-country operations. Moreover, EdV Founding Partners have already contributed to our educational programme for the benefit of the whole community, as a recognised name in education leadership within and beyond the GCC region.

This partnership further supports our ability to connect stakeholders with meaningful solutions, helping vendors build sustainable relationships and contribute to the future of education in the region. Together, we are enhancing the value of engagement that extends far beyond the event itself.

Sarah Palmer

Brand Director – GESS Portfolio – Informa Connect