Increase brand awareness and industry knowledge
In these uncertain times exhibitions can help you predict where your next piece of business could come from. They’re a key element of the marketing tool kit, there is no other medium that gives you face to face access to a responsive, pro-active buying audience and can deliver a measurable return on investment
“GESS Dubai provides an ideal platform for us to connect with existing and potential customers from around the region and beyond. It’s a great way to showcase our innovative digital learning products to a targeted audience.”
A cost effective marketing solution for your business
Exhibitions give businesses a perfect opportunity to show their best products, in the right context to the right people. With your whole marketplace in one place at one time – suppliers, buyers, consultants and the media gives your business a versatile marketing platform to build on.
“Spaceforme have exhibited at GESS since 2014. It has proved a great event to maintain and grow links with our worldwide partners and showcase our class leading educational products to new potential clients. A real central hub for the educational world!”
GESS Dubai exhibition and conference is no exception to this, and has been the focal point for education in the Middle East and beyond for 14 years. Organised in partnership with the Ministry of Education, GESS Dubai delivers an audience of over 10,000 educational professionals giving your company unlimited possibilities for what you can achieve with us. 65% of attendees to the event come to keep up to dates with new products and innovations and 75% are likely to conduct business with an exhibitor as a result of their visit to the show.
“As a longstanding exhibitor, GESS has provided us with a great platform to engagement with key decision makers across the region. NetSupport see GESS as one of the key events in our annual calendar and the gateway to our activities in the UAE and beyond.”
Taking place on the 14 – 16 November 2021 at Dubai World Trade Centre, the exhibition provides educators access to the products and solutions that meet the needs of the modern classroom and transform the way students learn. Alongside the exhibition runs an extensive conference programme and awards ceremony, making GESS Dubai the complete event for the education sector. 95% of visitors rated GESS Dubai as good to excellent for finding new products or suppliers and 85% of visitors that attended GESS Dubai 2020 are very likely or extremely likely to attend the 2021 edition.
“GESS Dubai, the leading education conference & exhibition in the Middle East, brought together the best minds in education leadership, innovation, and suppliers under one roof to see and experience the best in education and tech from around the world.”
Rediker Software, Inc.
A gateway to the buoyant UAE education sector
The UAE education sector has shown remarkable resilience during the COVID pandemic, Dubai’s Knowledge and Human Development Authority (KHDA) announced that ten new schools are set to open in Dubai in the 2021-22 academic year. An additional 14,671 new seats will be added to Dubai’s education landscape with the opening of the new schools and there was a 2.6% increase in student enrolment in 2020. Interestingly they also note that here has been a shift to future-focused education with enrolment in information technology programmes increasing by 11% when compared with 2019/20
“GESS Dubai provides us with the ideal forum to connect with our current clients and meet with potential new customers from MENA and beyond.”
The education sector’s resilience in the UAE is down to key growth drivers such as population growth, government support and investment, increase in private schools and high demand from international students. In 2020 the UAE government allocated about 15% of its budget, US$ 2.8 billion to the education sector and has plans to transform the education sector through digital innovation and technology integration.
“iSAMS has been a proud supporter of GESS Dubai for several years. The event provides a great environment to connect with our loyal client community whilst reaching out to engage with new prospective schools interested in our market-leading software.”
There are plans to implement an AI-powered platform, called ‘Alef’, across 196 schools in across the Emirates to overcome the challenges faced in distance learning and help adopt the latest innovations in digital education including AI and big data. According to a recent report from the KHDA there is an exact 50/50 split of students doing 100% distance learning and blended learning
Schools and universities are likely to further collaborate with EdTech platforms with the speedy uptake and integration of blended learning models to improve learning outcomes and to help build a new future for the GCC education sector.
The trusted education event for the MENA region
GESS Dubai is the perfect platform to take advantage of the education market in the UAE and is a unique opportunity to meet and do business with educational decision makers across the MENA region. There are a variety of stand packages available to suit all requirements and budgets. Whether you require a large island stand with that added wow-factor, or a smaller pre-built shell scheme stand we can accommodate your needs.
We work with several government bodies and associations, organising country pavilions from all corners of the globe. For 2020 these included, UK, USA, Germany, Korea, China, India, Finland and Singapore. There are a number of grants available to help with the cost of exhibiting.
Get in contact with us to find out more – firstname.lastname@example.org